As an entrepreneur, I must admit that I had not paid enough attention to hiring practices until the business was going through a rough patch. We reluctantly agreed to use Activate Group’s TopGrading selection tools and hired our first ‘A’ player shortly thereafter. What a huge difference! Not only did we find that a true ‘A’ can perform the work of 2 or 3 employees in the same capacity, but they also become a model and motivation for others to improve. Now that we are seeing the successful results, I would not ever think of hiring anyone without the use of these tools.

Otmara Diaz-Cooper
President, Diaz & Cooper Advertising, Inc.