
Mo is passionate about sharing with other leaders the lessons he has learned over the years as a business founder and CEO, as well as, teaching performance acceleration methods and tools.
By background, Mo is a seasoned business and technical leader with over three decades of achievement in the development of strategy and the management of corporate operations, who thrives in the fast-paced, dynamic environments of business development, sales, startup activities, operations, organization development, and technology solutions. He has had a proven track record of building, developing, and managing cross-functional teams to deliver millions of dollars in revenue while reducing costs, improving efficiency, and developing turnkey solutions.
Mo is a recognized thought leader and industry subject matter expert with a strong background in the areas of process optimization, cost control, marketing, corporate turnaround activities, vendor negotiations, right-sizing, team leadership, personnel development and retention, and innovation. He is experienced at establishing new companies and business units, serving as President, CEO, and Chief Development Officer, and managing international projects.
In summary, Mo is a responsive and approachable coach who successfully builds high performing teams by effectively guiding them through vector changes as a response to competition and strategy. He works with clients to establish the business’ core purpose, values, and unique strategy; develop the executive team to be exceptional stewards of the organization; develop a corporate culture to ensure employee engagement and accountability; and improve cash management to fund growth. Altogether, these methods catalyze Mo’s clients to enjoy superior growth and profitability and achieve audacious goals.
Our experience with coach Mo Rousso and the team at Activate Group has been a good one! We are super thankful for their wisdom and guidance as we have worked to grow our REI business. Thanks Mo and Activate Group!
I have been working with Mo Rousso of Activate Group, Inc. for the past 18 months and have been extremely impressed with his knowledge and support. Mo has helped me identify areas of weakness in my business and provided suggestions for improvement, which has led to increased efficiency and revenue. His expertise with DISC assessments has also been invaluable in finding the right people for the right jobs when hiring. We have regular quarterly planning meetings, which help us set and track important metrics such as number of jobs booked, incoming phone traffic, and hiring quotas.
Not only is Mo knowledgeable and professional, but he has also made himself available anytime I need him and is just a call or text away. As someone who has built a successful business in a related industry, Mo has a unique perspective and has been able to offer valuable insights based on his persona experience.
I highly recommend Mo as a coach and mentor. His guidance has been invaluable in helping my business grow and improve.