In other words, does your organization’s structure support your strategy, and will it deliver on your promises. If you are missing any seats, it is like a chain missing a link: it will not hold together.  For example, if the company strategy is fanatical customer support but there is no one in the organization that holds a position to give voice to the customer, then there is a problem. Then everyone is responsible for customer service but no one is accountable. It is likely that you will fall short on this brand promise.

This is an explanation from question #9 from my article “12 Questions You Need To Ask Constantly.”

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