The mobile revolution can hardly be ignored. By the end of this year, over 40% of Americans will own a smart phone. Consumers are using their phones to research travel, check email, hunt for deals and buy all sorts of goods and services.
A recent blog post by LoyaltyOne (loyalty marketing agency out of Canada) detailed 5 mobile trends to watch, and while the message is geared towards marketers, it is a valuable one for business leaders as well.
The time to sit on the sidelines of the mobile technology explosion is over. It is time to get with your marketing director and product manager and discuss how the migration to mobile will affect your business.
This could be an amazing opportunity to outfox your competition. How could an innovative and useful mobile app streamline your customer service or add value to your customers? What stage of the buying process would your customers like to access on the go?
Do you have a mobile site or app for your business? If so, what has been the impact?
Howard Shore is a business growth expert who works with companies that want to maximize their growth potential by improving strategy, enhancing their knowledge, and improving motivation. To learn more about him or his firm please contact Howard Shore at [phone link=”true”] or email@example.com.