How executive coaching works

Our proven, evidence-based program uses positive and humanistic psychology to determine the everyday life and business changes needed to foster a more fulfilling professional and personal life experience. We believe every leader can achieve significantly more growth than they ever thought possible. The key is learning how to be more effective in unlocking the untapped true potential of your people.

CEOs (and senior level managers) generally come to Activate Group already knowing that they want to engage a coach. The frustration they have in their business brings them to us. All of them have the same question: “How will I benefit from working with an Executive Coach?”
After almost three decades of offering executive coaching services and seeing what happens when clients take full advantage of the opportunity.

The five benefits of working with an executive coach:

  1. Strategy
    Strategy tools engage the broader vision of your organization, helping to clearly identify the distinctive contribution of your organization to the industry-at-large. They also identify internal strengths and weaknesses in light of emerging external trends. The three-year focus tool helps to simplify your focus, pulling back the curtain on the core elements for elevating your organization over the next few years toward your one audacious goal.
  2. Planning
    Planning tools aid your setting goals, prioritizing, and aligning your organization to your audacious (10+ year) goal from both a strategic and financial back the curtain on the core elements for elevating your organization over the next few years toward your one audacious goal.
  3. Accountability
    Accountability is essential in the strategic planning process. Every worthy goal needs a set of KPIs to propel forward momentum. The accountability tools help identify measurable steps toward long-term desired outcomes, as well as an outline for meeting rhythms and follow-through, to help propel the vision forward in a systematic manner.
  4. Stewardship
    Through the application of a culture enhancement worksheet and a purpose worksheet, your team can quickly identify specific areas where resources and industry opportunities are not being optimized to their fullest potential in alignment with core values.
  5. Human Capital Management
    Human Capital is your organization’s greatest asset. These tools help provide a visual of the effectiveness of each member, identifying the areas where core values are not in alignment, and providing a system for developing role accountability at every level. This ensures the right people are filling the right roles.


Within the Business Acceleration System®, Activate Group’s Business Acceleration Tools® are instrumental in providing the platform for you to achieve objectives and facilitate the growth process within your organization.

The Business Acceleration Checklist helps identify foundational habits that may be missing from your organization, which could impact long-term effectiveness in areas such as priorities, meeting habits, core values, accountability, communication, vision clarity, strategy, transparency, and talent management. The Business Acceleration Calculator helps identify 21 different ways to accelerate and grow the amount of cash in your organization.


We have business coaches in Miami, Tampa, Chicago, Phoenix, Tucson, Arizona and San Diego. These are key places
– Activate Group serves all cities in Florida, including West Palm Beach, Jacksonville, Fort Lauderdale and Orlando, and further afield, such as Chicago, Tucson and Canada.

Activate Group President Howard M. Shore has been coaching companies in Miami and throughout South Florida for over 25 years. While he has clients all over the country, Howard enjoys serving businesses in his backyard. Howard has previously served on the board of the local Chamber of Commerce and is a former finance chair for the regional chapter of Boy Scouts of America.

Howard has worked as a director, senior advisor, and C-level executive in a variety of industries, including construction and restoration, finance and insurance, automotive sales and leasing services, tourism, and printing.

Enjoy more growth & freedom in your business

When working with an Activate Executive Coach, you can expect a transformation in the following areas:

  • Self-Recognition – a deeper understanding of true self and potential for greater leadership effectiveness
  • Understanding – A powerful sense of how to more resourcefully tackle challenges
  • Awareness of Others – A better understanding of how to better negotiate personal and professional relationships
  • Efficacy – Uncovering new traits to be leveraged for greater efficiency in leadership and achievement of success
  • Targeted Success – Clearly articulated aspirations with specific corresponding action plans
  • Fulfillment – Engage and gain more fulfillment from professional and life pursuits