52% of the CEOS who set goals in 2018 did not achieve them

Source: Annual CEO Benchmarking Report 2019 www.predictiveindex.com/ceos

We fell far short of our goals.
We got close but didn’t hit our goals.
We 100% achieved our goals.
We overachieved on our goals.

The six benefits of working
with an executive coach

Within the Business Acceleration System™, Activate Group’s Business Acceleration Tools® are instrumental in providing the platform for you to achieve objectives and facilitate the growth process within your organization:

1. Clarity of You

Accurate self-awareness in leaders is highly correlated with organizational effectiveness and profitability. Employees prefer to follow leaders who see themselves clearly. Activate Group Executive Coaches gather input about how others see you and share it with you. Your Executive Coach will also share his or her perceptions of you, based on observations and interactions with others. Then, your Executive Coach helps you build skills to see yourself more clearly so you become clearer on your strengths, how to see yourself through the lens of your team, and where to move forward with your assumptions and instincts.

2. Clarity of Them

Losing good employees kills your bottom line. You might not recognize and support good employees’ capabilities or keep poor performers too long. An Activate Group Executive Coach will provide you neutral perceptions of those around you and help you apply the same mental skills you learned for seeing yourself more clearly, allowing you to view your team through a more accurate lens.

3. Respond Better

Marshall Goldsmith, perhaps the best-known executive coach in the U.S., wrote a book called What Got You Here Won’t Get You There. For CEOs and Senior Management to hit their audacious goals, bringing teams together is vital, and it starts with how you respond to their feedback and needs. The goal is to help you become a more inspired leader that activates teams.

4. Highlight Your Strengths

Often CEOs and Senior Management underestimate their strengths. Becoming laser focused on your uniqueness and value as a leader is a powerful tool for change. An Activate Group Executive Coach helps you highlight your strengths more effectively for the benefit of your team and organization.

5. Foster Productive Relationships

Leaders can dramatically limit their effectiveness by only being willing or able to build strong relationships with certain kinds of people (generally people like themselves). An Activate Group Executive Coach helps you question the limiting assumptions you make about people who aren’t like you and offers tools to support you in understanding and creating strong and vital working relationships with a wider variety of people. Productive relationships lead to increased productivity and profit.

6. Achieve Your Audacious Goals

This is the bottom line, right? An Activate Group Executive Coach helps you clarify your goals and dreams, and more importantly, outlines your capability in achieving them. Unlike your family or your employees, your coach isn’t dependent on you for his or her success. The coach’s neutrality provides better clarity and action support. Your coach teaches you new ways of thinking and operating as well as new skills that will allow you to better reach your goals and create the career you want.

As long as you are receptive, an Activate Group Executive Coach can deliver results in all six of these key areas.

Executive coaching results

When working with an Activate Executive Coach, you can expect a transformation in the following areas:

  • Self-Recognition

    A deeper understanding of true self and potential for greater leadership effectiveness.

  • Efficacy

    Uncovering new traits to be leveraged for greater efficiency in leadership and achievement of success.

  • Understanding

    A powerful sense of how to more resourcefully tackle challenges.

  • Targeted Success

    Clearly articulated aspirations with specific corresponding action plans.

  • Awareness of Others

    A better understanding of interactions with others and how to better negotiate personal and professional relationships.

  • Fulfillment

    Engage and gain more fulfillment from professional and life pursuits.

The Leader Launchpad Book
The Leader Launchpad


Sooner or later, every business owner finds themselves working too much in the business rather than on the business. Despite working harder than ever, they know their organization could be growing faster and generating greater profits. To stimulate the traction and significant growth that leaders seek, they need strategies to create and sustain a successful business as well as ways to break through the invisible barriers that prevent forward movement.

In The Leader Launchpad, growth expert and master business accelerator Howard M. Shore offers a five-step, clear-cut, actionable plan to help leaders feel in control of their professional destiny. Engaging and compelling, The Leader Launchpad is a must-read for any leadership team looking to create a massively successful and enjoyable business.