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Case Study: Enhancing Culture and Leadership in a Multi‑Generation Family Business

Client: Majestic Mirror & Frame (Josh Mandel, President)
Industry: Manufacturing / Design / Hospitality Fixtures
Company Type: Family‑owned, multi‑generation

Introduction

Majestic Mirror & Frame is a multi‑generation, family‑owned manufacturer serving hotels, designers, and commercial projects. The business has a long history, loyal customers, and a committed team. As it grew, President Josh Mandel wanted to strengthen and professionalize the culture, communication, and alignment so the company could keep evolving without losing its family‑business soul.

He was looking for a way to make the business more unified, more clearly values‑driven, and more scalable, while honoring what was already working.

Culture

Refining Core Values

Leadership

Alignment of Team

6+

Years of Partnership

Scalable

Family Business

The Goal

When Josh and his leadership team first engaged Activate Group, their priority was:

Culture, clarity, and alignment in a growing family business.

Specifically, Josh wanted to:

  • Turn Majestic's implicit culture and values into clear, shared core values and purpose the whole company could rally around.

  • Improve communication and alignment so leaders and teams were pulling in the same direction, not just "doing their jobs."

  • Bring in an outside perspective and accountability partner who would help them raise the bar without disrupting the trust and loyalty that come with a family‑owned company.

He wasn't looking for a teardown; he wanted a thoughtful partner to help them build on a strong foundation.

Josh Mandel

President

Industry

Manufacturing / Design / Hospitality Fixtures

Business Type

Multi-Generational Family Business

Culture

Loyal Customers & Team

How Activate Group Helped

Activate Group matched Majestic with Larry, a coach whose style fit their culture: calm, steady, direct, and relationship‑oriented.

Over more than six years, Larry has worked side‑by‑side with Josh and the leadership team to:

Define and embed core values and purpose

  • Facilitated sessions to clarify Majestic's true core values, mission, and purpose.

  • Helped translate those into everyday behaviors and decisions-values they could hire, develop, and, when necessary, let people go by.

Strengthen culture and team unity

  • Designed leadership and team sessions that brought people together around shared values and expectations.

  • Helped the team have honest conversations that improved trust and unity while respecting the family dynamic.

Provide outside perspective and accountability

  • Brought an outsider's view to strategy and execution, asking questions and "poking holes" in assumptions that were hard to see from inside the business.

  • Held the leadership team accountable to the goals and commitments they set themselves-without it feeling like babysitting.

Adapt cadence to a mature, execution‑strong team

  • Started with quarterly sessions, then shifted to every four months as the team internalized rhythms and didn't need as frequent facilitation.

  • Continues to refresh topics, tools, and conversations so the work stays relevant and energizing rather than stale.

Results

Josh describes the impact in terms of culture, unity, and partnership:

Stronger culture and alignment

"Our culture is better than ever. Our core values we live by every day, and our team is unified in a way we've never been before."

Core values are now:

  • Explicit, shared, and used in daily decisions.

  • A real filter for how the business hires, develops, and evaluates people.

A trusted, long‑term coaching relationship

"We've been working with Larry for over six years. His coaching style fits our culture perfectly. He holds us accountable, helps us think differently, and has become a trusted part of our leadership team."

Larry is now seen internally as:

  • An integral, ongoing part of how Majestic leads and grows.

  • A steady presence who knows the business deeply but can still see it from the outside.

Continuous improvement without losing the family feel

With Activate Group's support, Majestic has been able to:

  • Professionalize and strengthen culture, communication, and alignment.

  • Maintain the trust, loyalty, and family dynamic that made the business special in the first place.

  • Keep improving systems and leadership without "breaking what works."

Client's Words

"Our culture is better than ever. Our core values we live by every day, and our team is unified in a way that we've never been before. Larry has become an integral part of our business now. We're strong on process and execution, but Larry brings the outside perspective we can't get on our own. He pokes holes in our thinking, holds us accountable, and helps us keep getting better without breaking what's working."

"Our culture is better than ever. Our core values we live by every day, and our team is unified in a way that we've never been before. Larry has become an integral part of our business now. We're strong on process and execution, but Larry brings the outside perspective we can't get on our own. He pokes holes in our thinking, holds us accountable, and helps us keep getting better without breaking what's working."

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