Who We Are | What We Do

Chicago Business Coaching That Accelerates Growth

Activate Group is the leading business coaching and executive consulting firm in Chicago, IL. We work with Chicago-area Founders, Business Owners, CEOs, Executives Officers and Senior Managers providing customized expert business advisement, mentorship and tools for success. Headquartered in Miami, with divisional offices in Chicago, Phoenix and San Diego, we work with corporations and individuals throughout the United States and Canada.

Our executive coaching services in Chicago span a broad range of areas including start-ups, new division launches and corporate turnarounds. Our specialty is business acceleration for companies with at least $5 Million in annual revenue who are ready to scale using our proven, proprietary strategies, systems, tools, and software that increase cash flow while preserving time, energy and resources.

Our Chicago business coaches include highly accomplished executive advisors and mentors – founders, speakers and best-selling authors with decades of C-suite experience running companies with revenues over $100 Million annually, including executive roles at Fortune 500 companies. They bring expertise from academic institutions like Harvard University and the Kellogg School of Management at Northwestern University, and decades of coaching executive leaders how to grow and scale their businesses efficiently and effectively.

Business Acceleration

Discover the foundational habits that might be missing from your organization and 21 unique ways to accelerate growth, sales, profit, and cash flow in your business.
Business Acceleration Checklist: Critical Habits for effectiveness: Establishing vision, clarity, core values, strategy, priorities, accountability, communication, transparency, meeting habits, talent management, and more.
Business Acceleration Calculator: 21 proven growth strategies to scale your business.


Learn how to use KPIs to cultivate momentum to reach your goals. Our accountability tools help you develop measurable steps towards desired outcomes, driving your vision ahead in a systematic manner.
Developing measurable steps to reach desired long-term goals
Using KPIs to propel momentum
Tools for developing KPIs
Tools for creating rhythm & follow-through
Making accountability a process essential


Establish your growth path by narrowing your focus, identifying your organization’s exclusive contribution to the industry, and considering your unique strengths & weaknesses in light of emerging trends.
Strategy Tools to activate your vision
Identifying your company's distinctive contribution to your industry
Identifying strength & weaknesses
Considering emerging trends
Simplifying your focus
3-year vision plan
Moving towards your goals

Human Capital Management

Human Capital: It is always your most important asset. We show you how to ensure the right people fill the right roles, how to measure their effectiveness, identify misalignments and establish accountability.
Aligning core values with personnel & performance
Tools to analyze the effectiveness of each member
Developing role accountability at every level
Ensuring the right people fill the right roles


Our customizable business planning tools will help you set goals, prioritize and align your organization with your audacious 10+ year goal, strategically and financially.
Strategic planning
Setting goals
Organizational development
10-year vision planning
Prioritizing effectively
Growth, profitability & goal achievement
Process & performance optimization


Identify those areas where internal resources and industry opportunities are out-of-alignment with one another, and your core values. Learn how to adjust quickly and effectively.
Organizational development
Enhancing company culture
Aligning purpose, core values & resources
Aligning industry opportunities & resources
Tools for aligning resources strategically & effectively

The Leader Launchpad: The Bestselling Book by Activate Group Founder & Chicago Business Coach, Howard M. Shore

Order your copy of The Leader Launchpad and learn how to fuel your business and lift profits to new heights in 5 simple steps. A must-read for all executive leaders.

Our Business Coaches

Meet Your Executive & Business Coach Leadership

Activate Group’s deeply experienced team of business coaches and executive consultants will help you view your organization and the world, differently. They will equip you with proprietary tools and methods to discover opportunities you may have never considered. Get results that bridge the gap between what is, and what can be.

Howard M. Shore

Howard M. Shore

Activate Group Founder, Master Business Accelerator, Speaker & Best-Selling Author, Business and Executive Coach
Connect on LinkedIn

Larry Rutkowski

Larry Rutkowski

Kellogg School of Management, Business and Executive Coach, Speaker, Scaling Up, Management & Leadership
Connect on LinkedIn

Mo Rousso

Mo Rousso

Business and Executive Coach, Speaker, Published Author, Business Acceleration, Process Optimization, Tech & Innovation
Connect on LinkedIn

Albert Noa

Albert Noa

Leadership and Management Coach, Human Capital Management, Change Management, Operationalizing Strategy, Performance & Process Management
Connect on LinkedIn
Activate Group Inc - 2


quiz icon

Is your company leaking profits? Take this five minute quiz and find out.

Discover six reasons you need an Executive Coach to help you grow your business with less personal time investment and less stress.

Get a demo of the system and software that keep your team focused and aligned, increasing productivity and supporting revenue growth.