Why each option solves a different problem
Peer Group
A peer group gives you perspective from people making similar decisions. Best when you feel isolated or alone.
Single-Framework Implementer
A single-framework implementer installs an operating system like EOS, Scaling Up, or Metronomics. Best when an execution system is the only thing you need.
Solo Executive Coach
A solo executive coach works on you. Best when the growth you want depends on how the leaders are leading.
Coaching Firm
A coaching firm works on the leader, the team, and the systems together. It's best when you work on one thing and still aren't seeing extraordinary results.
If you cannot tell which of these you need, the opportunity is usually across all seven business systems.
The Right Partner Helps you Find the Coaching Services you Really Need.
Coaching, a peer group, and an operating framework solve different problems. Our coaching experts can help you determine if AGI is the right fit.
| AGI | Single Framework Implementer (EOS /Scaling Up / Metronomics) | Solo Executive Coach | Peer Group (YPO, EO, Vistage) | DIY | |
|---|---|---|---|---|---|
| Focus | The whole business system: leader, team, and how the business runs. | An operating framework, installed and maintained. | The individual leader. | Peer wisdom and community. | Whatever you have time to work on. |
| Who's Involved | You, your leadership team, and us at the table with you. | You and your team, guided by the framework implementer. | You, one-on-one. | You and other CEOs or business leaders. | You and whoever you pull in. |
| How custom | Built around your specific business, its ownership structure, and its specific bottlenecks or leaks. | The same framework applied to your business, whether it's what you need or not. | Custom to you as an individual. | Group-level usually paired based on geography or availability. | Fully custom, built by you. |
| What it produces | A leadership operating system, measurable business outcomes, and behavior change that produce extraordinary results. | Better meetings, clearer priorities, disciplined execution. | Personal growth, better decisions, more self-awareness. | Perspective, accountability, and relationships. | Whatever you can execute alone. |
| How success is measured | Defined outcomes, shared scorecards, 5x ROI guarantee | Framework adoption. ROI varies. | Self-reported. Behavior change over time. | Attendance and personal growth. | Whatever metrics you set for yourself. |
Every option here works for someone. The question is what you are hiring. A vendor delivers a service and leaves. An extension of your team owns the outcome with you.
Can you use more than one of these options at the same time?
Yes! The combination that works best is a peer group alongside full business coaching.
A peer group or forum gives you perspective from outside your industry. The coaching does the work inside your company and alongside you.
Common Questions About Business Coaching vs Executive Coaching vs Peer Groups vs EOS
An executive coach works with one leader. A business coach works on the company: the leadership team, how decisions get made, and the systems underneath. The titles get used loosely, so ask who is in the room.
With AGI specifically, our business coaches become extensions of your team, helping you and your leadership team build the skills and competencies to make your investment stand the test of time.
Deciding if the Activate Group is a fit
If you've decided you need coaching, and you want to know whether we are the right firm, check out what makes us different.
