Why Your Business Should Be Prioritizing its Employee Retention Efforts

“Every employee is a cog in your business machine, and losing one can bring the whole system to a grinding halt.”

Allow me to introduce you to Middling Tech Inc., a mid-sized tech company on the brink of disaster due to high employee turnover. Amidst constant project delays and plummeting customer satisfaction, Middling Tech grappled with an impending meltdown.

The management mistakenly thought that all their employees cared about was money. They believed that generous salaries would keep their team loyal. But as I underscored in my book “The Leader Launchpad,” understanding that employees are not solely driven by money but seek to feel valued, involved, and yearning for growth is key to retention.

The Gallup study, in fact, highlighted that a staggering 75% of the reasons for employee turnover are directly under the control of management. Poor management practices like lack of recognition, insufficient development opportunities, and closed lines of communication made up the lion’s share of reasons for employee dissatisfaction.

So, how can you, like Middling Tech, turn the tide on employee turnover and transform it into a win for your business? Here are four concrete, actionable steps to prioritize retention:

Reevaluate Your Hiring Process

Don’t just focus on skill; instead, emphasize on cultural fit. A sense of belonging and alignment with company values significantly contributes to employee retention.

Encourage Open Communication

Foster a culture where employees feel comfortable expressing their ideas and concerns. Regular check-ins or ‘one-on-ones’ can provide a platform for this exchange and can act as an early warning system for employee dissatisfaction.

Recognize and Reward

A simple ‘thank you’ or a shout-out in a team meeting can go a long way. Rewards don’t always have to be monetary; recognition and gratitude can be powerful motivators and help employees feel valued.

Promote Development and Learning

Offer opportunities for career growth and continuous learning. This could be through in-house training, webinars, online courses, or mentorship programs.

By implementing these strategies, Middling Tech managed to navigate its way out of the retention crisis. Their journey wasn’t short, but the long-term benefits were well worth the effort, leading to decreased employee turnover, increased productivity, and improved customer satisfaction.

In “Your Business is a Leaky Bucket,” I wrote, “Every interaction, every project, every meeting is a chance to inspire and appreciate your employees.” If your business is struggling with high employee turnover, consider how you can transform each interaction into an opportunity for recognition, appreciation, and growth.

To conclude, it’s clear that prioritizing employee retention isn’t optional – it’s a business necessity. The respect you show your employees, the value you place on their contributions, and the investment you make in their growth can drive your business to new heights.

Your employees are your greatest asset – treat them well, and they will treat your business well.

 

About the Author: Howard M. Shore is the CEO of Activate Group Inc., an organization committed to helping businesses unlock their potential. As an acclaimed author of “The Leader Launchpad” and “Your Business is a Leaky Bucket,” his mission is to inspire leaders to turn their vision into reality by engaging their teams, developing deep business acumen, and unlocking the hidden potential within their organizations.

Sources:

  1. Gallup, State of the American Workplace Report, 2017.
  2. Society for Human Resource Management (SHRM), Human Capital Benchmarking Report, 2016.