Where’s your Passion?

I like motivational quotes, especially those attributed to highly successful entrepreneurs. The other day I was reminded of this one from Anita Roddick, the English entrepreneur and founder of The Body Shop:

“Passion persuades.”

Simple and true. The greatest salespeople I have ever seen are the ones who are truly passionate about the product they sell. Okay, maybe assembly-line equipment or fiber-optic cables aren’t their passion in life, but they find something special in their product and sell it with passion.

Are your people passionate about your product? If not, how can you inspire that passion by helping them discover what is truly special about it?