Think you are remarkable? Your personal brand may say otherwise.

We all think we are remarkable in some way—at least when it comes to our career. But are you truly remarkable? If you think you are remarkable, prove it and build a personal brand around it.

Do you know how people describe working with you? Are you proud of the things people say? Would people want to work with you again? Have you Googled yourself lately? Online and offline, your personal brand affects your persona and image as a leader.

Today, personal branding is important for entry-level candidates and leaders alike. Whether you are a leader, manager, or subordinate the rules are the same. It doesn’t matter whether you are new in the job or a seasoned veteran you have to take control and actively manage your personal brand before it slips through your fingers into the hands of others.

Personal branding for leaders starts and ends with living the qualities you want people to associate with your leadership. Today the qualities people want in leaders are approachability, accessibility, intelligence and open-mindedness. Think about your last staff meeting and what you said to your employees. If you were on the receiving end of that same speech how would you perceive yourself and how would you describe yourself?

Social media has given everyone a voice—from the mailroom to the boardroom. And it can all affect your long-term personal brand as a leader. Put out positive brand communications about yourself starting with open interpersonal communication in your office and organization. Your personal brand as a leader depends on it.

Howard Shore is a business growth expert who provides business strategy and consultation services. To learn more about how an executive coach, management consultant, leadership training, or business coach can help your team with employee engagement, please visit his website at or contact Howard Shore at (305) 722-7216 or email him.