The first step in successfully executing a goal is to state it properly. You know your goal is well stated when anyone who reads it knows exactly what you are trying to accomplish and in what time frame. The better a person states the goal, the easier it is to create the action plan. An acronym commonly used for stating a goal properly is SMART (Specific, Measurable, Attainable, Realistically high, and Time-based).

Very briefly, let us discuss what each of these criteria really means:

  • Specific – You say exactly what it is you want to do. Hazy goals are doomed to failure. For example, “We are going to establish a new training program for our supervisors by 10/1/XX.” You are not defining what you want to train them to do.
  • Measurable – The goal must be stated in a way that allows you to definitely know whether it has been achieved. In addition, you should be able to see whether the trend is negative so that you can modify your detailed action steps accordingly. For example, “We are going to increase the frequency of meetings with our hourly staff.” How often would you consider acceptable, and what do you want to communicate about?
  • Attainable and Realistically High – Goals must be lofty enough so we do not trip over them. If the goal is too low it will not stimulate anyone to put forth extra effort. On the other hand, if the goal is unrealistic no one will take it seriously.
  • Time-Based – When do you want this goal completed by? Be honest, are there goals you have talked about for years that are still on your to-do list? It is probably because you have not committed to a deadline.

Once you have stated your goal in a manner that meets all of the SMART criteria, you then need to consider whether they achieve WAY (Written, Aligned, and Yours). If a goal is yours, it is much more likely that you will be internally motivated to achieve it. It is hard to get excited about somebody else’s goals. When we achieve goals, it increases energy, which has a positive impact on results, thus further increasing energy, increasing focus on goals, increasing results, increasing energy, and so on. It is that simple!

If you want to achieve more goals, make sure that you state them in a SMART WAY!

Howard Shore is a business growth expert who works with companies that want to maximize their growth potential by improving strategy, enhancing their knowledge, and improving motivation. To learn more about him or his firm please contact Howard Shore at 305.722.7213 or