Training - Activate Group Inc

I wrote an article about the many reasons why your employees are your most important customers. I wrote about how keeping your employees happy is one of the easiest ways to keep your customers happy. Happy employees give great customer service and create great word-of-mouth for the company.

When I read an editorial in the New York Times written by an ex-employee of Goldman Sachs on his last day of work, I was reminded again about the value of keeping employees engaged. This is a real-life example of how unhappy employees can cause considerable damage to reputation and potential threats to customer retention.

The Goldman employee, Greg Smith, spent his entire career at the company, rising up in the ranks and maintaining a great amount of pride in the company and its values. He says in the wake of a recent leadership change, the company lost sight of its values to focus on blind profits. He decided to exit the company in dramatic fashion by writing this lengthy editorial detailing his first-hand experiences and resulting disgust. He exposed degrading language used within the company and the practice of selling worthless assets to unsuspecting buyers.

Was his account accurate? We don’t know for sure. Regardless, what he did (besides commit career suicide) was create a great amount of doubt in Goldman’s trustworthiness. Plenty of Goldman customers read that editorial and some probably considered whether it was worth remaining customers.

Remember, your employees are the eyes, ears and voice of your company. They can be your biggest cheerleaders or your worst nightmares. It is crucial you keep them engaged and satisfied. Training, coaching and communication are keys to their engagement. And if they become disengaged for too long they will tell you…or anyone who will listen.

Howard Shore is a business coach who works with companies that need leadership development and strategic business coaching. Based in Miami, Florida, Howard’s firm, Activate Group, Inc. provides strategic planning and management coaching to businesses across the country. To learn more about management coaching through AGI, please contact Howard at (305) 722-7216 or email him.

Great leaders have a lot in common. I have been reading Great by Choice (Jim Collins), which discusses the personality traits common among the most successful CEOs in the country. Things like goal setting, creativity and healthy paranoia are highlighted. As a business coach and leadership trainer, I have worked with many successful CEOs. Based on my experience, I’d like to add to the conversation with three things that the great leaders would never, ever do:

Pass the buck. The buck stops with the leader. That’s what they are getting paid for, and if something goes wrong within the team they innately understand that it is their responsibility and no one else’s. Great leaders never blame others. I think this is especially important for young managers and mid-level team leaders to remember. Great leaders at all levels don’t play the blame game.
Say, “I’m too busy.” A leader’s primary responsibility is to set their employees up for success. Period. If employees need help, have questions or want to share their ideas, great leaders always have time and an open door.
Spend, spend, spend. Great leaders understand that spending company money is a highly visible responsibility, and that they set the example for everyone else. I’ve seen leaders and company owners spend money like drunken sailors and guess what? So do their employees. And at the end of the year when accounting shows them the damage, they have no one to blame but themselves.

Howard Shore is an executive coach and leadership trainer with expertise in leadership coaching and human capital management. To learn more about AGI’s executive coaching, management consulting, and leadership training, please contact Howard Shore at (305) 722-7216 or email him.

Tag: Training

Employees Are Your Most Important Customer, Part 2

3 Things Great Leaders Never Do