Is Your Structure Evolving with the Growth of Your Company?

Is your structure evolving with the growth of your company? Is your structure properly designed to support both your internal and external strategy? In other words, do you have a structure best designed to serve your ideal prospects’ needs better than any of your competitors? Are you set up to acquire those ideal customers? If your business is like many of the companies I have seen, the answer is probably no to many if not all of these questions.

It Is Common to Underinvest in Administrative Functions

It is probable that you will not hesitate to invest in positions that you believe are critical to creating and selling your products and delivering your services. In fact, you may even overinvest in these functions. However, it is also likely that you underappreciate and underinvest in areas that are truly critical to your success. I often find companies will not have the right level of investment in functions and roles in human resources, finance, and technology. The last case is especially true where your business is not considered primarily technology related. You may justify that you only have a certain amount of resources and therefore have to make tough decisions. However, in many cases you are unable to see what not investing is costing you.

Not Investing in a Position can Cost you 26x the Salary

Too often you are so worried about how much a payroll is going to cost you that you do not realize what it will cost you not to fill a position. I had a client that had been reluctant to add the human resource function to their organizational structure. Their concern was that hiring the type of talent that would do the job well would cost as much as $75,000 in annual salary. Historically the function was absorbed as a secondary activity in everyone else’s job function. There was no one person accountable that could truly say they were one hundred percent focused on human resources. As a result, there was no consistent process for recruiting, the biggest issue for their company. Worse, with no one in the company that you could say was great at recruiting or selecting talent, the function was failing miserably. With everyone responsible and no one accountable, positions were not being filled, subpar talent would go unaddressed because of lack of ability to fill open positions, and a lot of strain was being placed on the management team.
This issue was a topic of discussion at every monthly and quarterly senior management meeting, and at each meeting it was concluded that a human resource person should be hired. However, the Chief Financial Officer carried too much weight in decision-making, was cost-oriented rather than growth-oriented, and the function organizationally reported to him. As a result, over the course of nine months the leadership team continued to allow this void to go unaddressed. Then, the perfect storm hit. Operations could no longer handle the sales volume it currently had, so sales had to start turning away business. The organization was now almost at a standstill because they failed to have the necessary people on the team. All of which could have been prevented had their human resources function been operating properly. The leadership team concluded that not spending the $75,000 cost the company about $2 million in cash flow.

Are You Unconsciously Stunting Your Growth?

It is common for leaders to unconsciously stunt their own growth by not evolving their structure to support that growth. You have to build it before and not after. Sometimes, you have the right structure but are not filling the positions with the right level of person or type of person. Continuing with the human resources role, one crucial mistake is not appreciating the role of Human Resource Manager and the many variations there are for this position. Not having the right person or people could stunt your growth. Many leaders either fail to fill this position with a competent trained professional, thinking of it as an administrative role, or they fill it with someone with the wrong skill sets.
In a firm’s early days, it needs someone that can increase the speed of recruiting, help avoid some critical miss-hires, develop the infrastructure for onboarding and training the new talent that is hired, and help build the systems for accountability. Having the right person in this function can accelerate your ability to grow and scale and takes a tremendous amount of pressure off the other leaders in your organization. Often organizations fail to hire because they do not want to make the investment. What they do not realize is that while there is not a financial statement line for failing to fill positions fast enough, failing to fill positions with the right people, and the cost of all the lost productivity in the organization from failure to fill this role, these are real liabilities with real price tags. Essentially having the right person can pay for itself at a minimum multiplier of 10. You can never recover the lost revenue and profit in the lost time from not adding the human resource person to your infrastructure in the first place.
Visit our business coaching page for more information or call  Howard Shore for a FREE consultation at 305.722.7213 to see how an executive business coach can help you run a more effective business or become a more effective leader.

How Does Impatience Affect Leadership?

Every leader has a behavioral style that defines how they are seen by others. No matter what that behavioral make-up is, you will find that it has positive and negative traits. Some of those negative traits can have a significant impact on one’s ability to lead others. One trait I have found prevalent among people that need to get results quickly is that they also tend to be impatient with others. If you know yourself to be impatient you may want to read further as you may also have some other leadership traits that are holding you back as a leader and having severe consequences to your organization.

You might be thinking that there are positive aspects to being impatient. In December 2014, there was an article to that effect in Forbes: For Entrepreneurs, Impatience Might Just Be A Virtue. Many entrepreneurs believe it is their sense of urgency that causes them to succeed. By instilling this sense of urgency in others, they are able to push others through barriers in ways that otherwise might not have happened. This “just do it” mentality causes people to not overthink decisions and have a penchant toward action rather than inaction. After all, isn’t action better than no action? While there is some truth that we need this sense of urgency to move forward, it is only an ingredient, and when overused (and it often is) it causes far more damage than good.

Many of the CEOs I work with use high urgency as a management tool. They are the organizational “drivers” that push others to get things done. They are also known to get things done themselves, which in many cases has been a key factor in achieving success. There is no challenge they feel they cannot conquer, and they sometimes take things on themselves when they feel like the game is on the line because they relish the challenge. They are highly driven, bottom-line oriented, have high expectation of their people, and have vision that many of their team members lack. They get things done that others believe it is impossible to do. So you might be wondering what’s the problem?

The Impatient Leader Tends to Be Aggressive Instead of Assertive

Often organizational drivers tend to be impatient and have been known to be aggressive instead of assertive when communicating with others, not understanding the critical difference between the two styles. The key difference is that an aggressive communicator is perceived as someone that is more concerned about their own feelings and show no regard for the other people they are communicating with. They will enter a conversation or meeting with a specific agenda and will make that agenda happen regardless of the ideas, opinions or feelings of the others. Ironically, they may realize afterwards they have done this, but the damage is done.

When you communicate aggressively toward colleagues, their reaction (and of others who witness the exchange) is usually negative (resentful, angry, hurt, etc.). You may even go back to them and ask if they were okay with your aggressive style, but do not expect to get an honest response. If they did not address you at the time of the exchange, they are either passive-aggressive or passive communicators and just want to avoid a confrontation with you, particularly if your position of power is superior to theirs!

The aggressive-style leader will almost always get compliance from subordinates, but often at the expense of long-term loyalty, enthusiasm, creativity, extra effort and motivation. In extreme situations, a highly aggressive leadership style can result in other negative outcomes, such as passive-aggressive behaviors, resentment, alienation, dissatisfaction, high turnover rates, sabotage, and in some cases litigation (e.g. hostile work environment).

When you have a direct report that is not performing and you are in aggressive mode, the initial response is to be sarcastic, hurtful and/or use threatening comments. You believe that to motivate people you should show them that you and others are better than they are, tell them that the work they did was inferior, give them crazy goals that no one would be able to accomplish, and tell them they will not make it at the rate they’re going. Nothing you tell them is helping them understand how to perform or indicating that you want them to succeed. In fact, they most likely believe you are going to hurt their career and cannot possibly succeed if they stay on your team.

Coaching Can Help You With Negative Behavioral Tendencies

As you can see, someone with positive behavioral attributes needs to be careful because they also have negative behavioral tendencies. It is important to note that everyone can learn to adapt their behavioral styles to different settings to overcome their natural negative tendencies.

Call Howard Shore for a FREE consultation at 305.722.7213 to see how an executive business coach can help you run a more effective business or become a more effective leader.

What Does an Executive Coach Do?

An Executive Coach Helps You Write Your Business Story

Do you ever wonder what an executive coach does? I get this question all the time. An executive coach’s job is to help you write your story. What do I mean by this? Whether you want to improve your business, career, or personal circumstances, the executive coach’s role is to provide a forum and process to help you maximize your potential. In other words, as your story is unfolding, your coach’s job is to help you to write your best story, a great story. It is important that you work with someone that will help keep bias out of your story creation. Your story starts today, and you want to have unlimited possibilities. During your story you will gain new wisdom and will need course corrections. Everyone’s story has surprises, and your coach is there to help you through and to stay accountable as you reach your full potential!

The Roles of Executive Coaching:

  • Improve leadership skills and effectiveness
  • Improve your ability to positively influence others
  • Improve the likelihood of new managers being successful
  • Increase employee engagement
  • Improve relationships in business and your personal life
  • Create higher levels of self-confidence
  • Increase self-awareness

A Good Executive Coach Enters Your Story Without Bias

Your coaching relationship is one where you are given space to create. A good executive coach enters your story without bias. They are not there to judge you, do not have expectations of you, and their only stake in the outcome is helping you achieve the goals of the engagement. While most everyone else in your life has good intentions they usually also have bias. This bias causes them to consciously or unconsciously steer you in a direction that may not be in your best interests. Here are some examples:

  • They may try to protect you by guiding you down safer paths because that is where their life choices have taken them.
  • They may suggest a different path because they think you are not capable of traveling the ideal path.
  • They may steer you in a different direction because of selfish motives. You will find even your closest colleagues to be selfish.

An Executive Coach Allows You to Realize Your Full Potential

An executive coaching relationship brings you a blank canvas to work with. This does not mean you need or want to start over. It just means you should consider that your business, career, or personal circumstances should be whatever you want it to be. People mistakenly start from where they are rather than where they want to be. This thought process will always limit your possibilities. This is why working with people that know you well can be so limiting.

So if you story starts today, think of your possibilities. With the wisdom you have today, what you want your business to look like? What would you want your career to look like? How would you like your personal story to unfold? As your executive coach helps you write your story, they will first help you create a clear picture of what you want that story to be. This is hard work because it is not always easy to articulate and define what is you want. This may take some time and need to be refined over time.

Closing the Gap Between Where You Are and Where You Ought to Be

Once you have developed a clear picture of your story, you need to create an action plan. The action plan looks at long- and short-term objectives that need to be attained in order for your story to unfold. You do this by identifying the gap between where you are and where you capable of being. Your executive coach will help develop a series of 90-day goals that help lead you to reach your full potential.

Like any worthy story, you will encounter surprises and obstacles. Your executive coach is there to help you work through these challenges. They help you identify the midcourse corrections that are needed and help you stay accountable to your lofty goals.

Hiring an Executive Coach

Call Howard Shore, one of the top executive coaches in the United States, for a FREE consultation at 305.722.7213 or contact Activate Group today to see how an executive business coach can help you run a more effective business and become a more effective leader.

Business Strategy and Delivering Unique Value Proposition

As I mentioned in my previous article, “Are You Ignoring a Bad Business Strategy?,” your business strategy is a determining factor in whether your sales “will” or “will not” grow faster than your competition’s. Two key questions you need to ask annually as part of your strategic planning discussion are:

  1. Does your business strategy encompass a clear value proposition that would be considered an “unusual offering” and is critical in your target client’s buying decision?
  2. Are you delivering on the promises embedded in that offering?

The answers to those questions may be the primary reasons your sales force is not achieving their quotas.

Unique Value Proposition

A key to the growth of your business is your ability to develop a business strategy that includes an unusual or unique value proposition, and becoming the best in the world at delivering on the promises in that value proposition. While every business owner recognizes the importance of “unusual offering” in helping a small business grow, many do not have one of their own. Many confuse “unusual offering” with marketing and positioning. A common mistake many owners make is to create their marketing before they really develop an “unusual offering.” Worse, some develop an “unusual offering” on paper that they cannot back up through operations. It should work in reverse. Once you develop and master your unusual offering, your target clients will easily choose you over your competition. Then you can create marketing campaigns that make it easy for people to notice you, and have salespeople that can convert the core clients as they walk into the sales process.

So How Do You Create An Unusual Offering?

In order to get your business strategy right, your unusual offering may not need to be a dramatic change from your current offering. You may already have an unusual offering that you have not isolated. You want a good bundle or aggregation of products and services that help solve clients’ needs in a special way that totally fits their situation. You may have the same mix of elements as your competition, but you can combine them differently or decide to add or subtract items from your offering in untraditional ways. You should also consider what your potential clients’ options are when configuring your bundle.

Elements That Add Value To An Unusual Offering

Depending on your core client and the options available to them, you need to consider how the following elements add value to your unusual offering:

  • Price  What is their total cost today? Do they know what their total cost is? What would additional features, benefits, or services be worth to your prospect in terms of time, value to their clients, the growth of their business, reducing their stress, etc.? If you added new features, services, and benefits would they pay more for it, or would you just be increasing your cost of doing business?
  • Cost/Risk Reduction  How can you modify your offering in a way that can substantially reduce client costs? How can the design of your product or service reduce risk for your client?
  • Trends  What industry-wide trends are occurring technologically, economically, and environmentally that call for a new advancement in how your product or service is sold, delivered, distributed or marketed?
  • Performance  What performance enhancement to your product or service is most valuable to your client? Would your client pay more for this enhancement? Would you lose clients to a competitor that made the enhancement while you did not? Is this enhancement necessary to keep up with minimum expectations? At what point does the performance improvement no longer make a difference in the client’s buying patterns?
  • Customization  To what extent does customization to a product or service significantly enhance value?
  • Design  To what extent does design make a difference in the usability of your product or service? Can design make your product more appealing or usable?
  • Brand/Status  To what extent does brand or status influence the buyer?
  • Accessible  Is there a way that you can make your offering more accessible to your target client?

Activate Group Inc. helps business owners all throughout the United States create unique value propositions and perfect the way in which the value is delivered. We can maximize your team’s business strategy. Contact us for a free consultation to learn how Business Coaching can help your organization, or check out the testimonials page for stories from other leaders we have coached.