Tag: business coaching

How to Incorporate Accountability into Your Workplace Culture

Posted on by Howard Shore

Accountability is the backbone of any successful business. As a business leader and author, I’ve seen firsthand how fostering a culture of accountability can catapult a company’s performance and results. This article will explore what accountability means in a business, why it matters, and five proven techniques to infuse accountability into your workplace culture.

What Does Accountability Mean in a Business?

In business, accountability isn’t merely about pointing fingers when something goes wrong. It’s about nurturing a sense of ownership, where every team member takes responsibility for their actions and the outcomes they produce.

A culture of accountability fosters transparency, trust, and an environment conducive to growth and innovation. It empowers employees to work with a sense of purpose and commitment, directly impacting the company’s bottom line.

The Impact of a Lack of Accountability: Why It Matters

Neglecting accountability can lead to detrimental effects, such as time waste, inconsistent performance, and diminished team morale. It’s like sailing a ship with a hole in the hull; no matter how well you navigate, you’re bound to sink eventually, as I explained in my book “Your Business is a Leaky Bucket.”

However, when accountability is ingrained into the workplace culture, it paves the way for improved efficiency, consistent performance, and a higher level of engagement from the team.

How to Develop Accountability: 5 Techniques

Now, let’s delve into how to instill this vital trait into your workplace culture.

(1)  Lead by Example:  The best way to encourage accountability is by exemplifying it. Leaders must walk the talk. Admit mistakes when they occur, take responsibility for team outcomes, and show how you strive for improvements.

(2)  Develop Two-Way Feedback Skills:  A culture of accountability thrives on open communication. Cultivate a feedback-rich environment where team members can freely share constructive feedback, voice concerns, and present ideas.

(3)  Goal Setting:  Goals provide a clear path and end-point for employees to strive towards. Each team member should have a well-defined role with specific, measurable goals that align with the company’s broader objectives.

(4)  Develop Trust and Empower:  Trust your team to take on responsibilities and let them make decisions within their realm. This empowerment fosters a sense of ownership and drives accountability.

(5)  Recognize and Reward:  Acknowledge team members who consistently demonstrate accountability. This recognition sends a clear message about the behaviors and values your organization applauds.

Building accountability into your workplace culture doesn’t happen overnight. It requires consistent effort, clear communication, and above all, a steadfast commitment from leadership. Remember, as I stated in “The Leader Launchpad,” “Your people are your business. Treat them well, and they will treat your customers well.”

 

About the Author:  Howard M. Shore is the CEO of Activate Group, Inc., an expert in business strategy and performance improvement, and a sought-after speaker. He is the author of “The Leader Launchpad” and “Your Business is a Leaky Bucket,” sharing his extensive knowledge and experience in leadership, team development, and operational efficiency.

Why Knowing Your Leadership Style is So Important

Posted on by Howard Shore

In today’s business world, successful leadership isn’t just about holding a high-ranking title and having your name on the door. It’s about your capabilities, your qualities, and, most importantly, your leadership style. As I often say, “You don’t want to be a leader who’s just filling buckets; you want to be the one who’s building pipelines.” Understanding your leadership style allows you to create these pipelines, leading to better team performance and overall business success.

What is Leadership Style?

Leadership style is the manner and approach of providing direction, implementing plans, and motivating people. It’s how you communicate, manage, respond to crises, and make decisions. Each style has strengths and weaknesses; understanding your own can help you be more effective and impactful.

There are several recognized leadership styles, but let’s focus on two: transformational and authoritative.

Transformational leaders inspire and motivate their teams to exceed ordinary expectations and achieve extraordinary results. They’re champions of change, often challenging the status quo and encouraging innovation. Shore aptly describes these leaders in “The Leader Launchpad” when he says, “They build a culture where every team member feels they’re part of something bigger than themselves.”

Authoritative leaders, conversely, are clear, concise, and firm in their guidance. They set high standards and closely monitor their teams. They command respect, and their word often goes unquestioned.

Discovering Your Leadership Style

Identifying your leadership style can be tricky, but it’s not impossible. An executive coach can be an invaluable resource in this journey. They can provide an outside perspective, helping you see your strengths, weaknesses, and areas for improvement.

Working with a coach involves self-reflection, observation, and feedback. They’ll help you understand your behavioral patterns and how they affect your team. Once you know your style, you can refine your approach, aligning your leadership style with your organization’s needs and culture.

Case Study: From Good to Great Leadership

Let’s consider a real-life example. A senior executive at a leading tech firm, Jane was well-respected but struggled with team engagement and performance. She worked with an executive coach to understand her leadership style.

Jane discovered she was predominantly an authoritative leader, which, while effective in some situations, created a barrier between her and her team. Her coach guided her to incorporate elements of the transformational style into her leadership. She began to foster a more inclusive, open environment, promoting innovation and encouraging her team to take ownership of their work.

Over time, Jane saw remarkable improvements. Her team became more engaged, productivity improved, and morale skyrocketed. The combination of authoritative and transformational leadership was a winning strategy for Jane.

How to Apply These Concepts

Now it’s your turn to make a change. Here are three actionable steps to find and refine your leadership style:

Self-Assessment: Reflect on your behavior, decision-making processes, and how you interact with your team. Seek honest feedback from colleagues and subordinates.

Get a Coach: Consider working with an executive coach who can provide valuable insights and guidance. They can help you navigate your leadership journey.

Experiment and Adjust: Try out different strategies and observe the results. Not every technique will be right for you, but through trial and error, you’ll find your unique approach.

By understanding your leadership style, you can become a more effective, respected leader, leading your team to new heights of success.

 

About the Author: Howard M. Shore is the CEO of Activate Group Inc., a business and executive coaching firm. As a seasoned business executive and coach, he has helped countless leaders discover their leadership styles and unlock their potential. Shore is the author of two books, “The Leader Launchpad” and “Your Business is a Leaky Bucket,” providing practical strategies for business success.

The High Cost of Poor Leadership: An Unseen Tax on Your Business

Posted on by Howard Shore

Imagine a company, let’s call it XYZ Inc., with the potential to skyrocket. They possess innovative products, robust financial backing, and a promising market. However, despite these assets, XYZ’s growth graph remains stubbornly flat. Employee morale is low, turnover rates are high, and productivity is waning. The culprit? Poor leadership.

Studies have shown that poor leadership can cost companies enormously financially and in their corporate culture. According to Topgrading guru Brad Smart, hiring the wrong leader can cost anywhere between 10 and 25 times the compensation. Moreover, Gallup found that 70% of the variation in employee engagement is attributable to managers.

What this tells us is clear: The price we pay for poor leadership is too high.

Identifying the Price of Poor Leadership

Poor leadership results in a deteriorating corporate culture. Employees lose faith in their organization, feeling undervalued and disengaged. This disengagement manifests in absenteeism, high turnover rates, and underperformance, creating a vicious cycle that saps a company’s vitality.

These issues were quite apparent in XYZ Inc. The symptoms were clear, but they struggled to diagnose the root cause. An unhealthy focus on short-term goals and neglect of employee development created a culture of disillusionment and detachment. This drove their most talented employees away, while those who remained were disengaged and underproductive. XYZ Inc. was, in effect, hemorrhaging potential.

Evaluating Leadership Effectiveness

So, how can we recognize poor leadership and, more importantly, measure leadership effectiveness? It comes down to three factors: employee engagement, productivity, and business growth. Engaged employees are more productive, and productivity drives growth. It’s a simple formula that can quickly become complicated by poor leadership.

Leadership is a tricky metric to measure. However, a good starting point could be regular employee feedback and monitoring productivity and employee turnover rates. In the words from my book, “The Leader Launchpad,” “What gets measured gets done. What gets measured and fed back gets done well. What gets rewarded gets repeated.”

Turning Things Around: Strategies to Improve Leadership Approach

After identifying the root of their problems, XYZ Inc. decided to turn things around. They embraced strategies that encouraged better leadership and cultivated a healthier corporate culture.

Firstly, they addressed the leadership issue by investing in comprehensive leadership training programs. They recognized the need for leaders who could inspire, motivate, and engage their teams rather than merely manage them.

Secondly, they began identifying emerging leaders within their organization. These individuals showed initiative, adaptability, and strong communication skills – all hallmarks of good leadership. These emerging leaders were nurtured, given further development opportunities, and gradually transitioned into leadership roles.

Additionally, XYZ Inc. shifted its focus from short-term wins to long-term growth. They understood the value of employee development and started investing in their people, which improved engagement and reduced turnover.

Turning Potential into Performance

Over time, the results of these interventions became clear. Employee engagement surged, productivity increased, and turnover rates decreased dramatically. Most importantly, XYZ Inc.’s growth graph finally started to climb. It’s not an overnight process, but any company can replicate this success with consistent effort and focus.

The case of XYZ Inc. illustrates the cost of poor leadership and the power of effective leadership to drive growth. In my book, “Your Business is a Leaky Bucket,” I wrote, “Just because you’re in the driver’s seat, doesn’t mean you know the direction you’re going or how to get there.” Leadership is the compass that provides direction and a destination for your business. Poor leadership will lead you astray, while effective leadership will guide you toward success.

 

About the Author: Howard M. Shore is the CEO of Activate Group, Inc., a leadership coaching company, and the author of “The Leader Launchpad” and “Your Business is a Leaky Bucket.” With decades of leadership experience, Howard has helped countless companies turn potential into performance. His work aims to help businesses optimize their operations and leadership, ultimately leading to improved productivity and growth.

Unmasking the Productivity Crisis: Is Your Business Suffering Silently?

Posted on by Howard Shore

Nestled in the bustling heart of Silicon Valley, there was a tech start-up named Velocity. It was a name synonymous with speed and direction, yet it had stagnated. The workforce was well-intentioned and diligent, logging extra hours and investing every ounce of energy they could muster. Despite their intense efforts, the firm’s output simply didn’t match the input; productivity was low. The impact was palpable; profits were dwindling, and staff morale and retention were at an all-time low. However, the course of Velocity’s journey drastically changed. But more on that later. For now, let’s explore the crux of a business productivity crisis and how to navigate it.

The Productivity Crisis

A productivity crisis has the power to stealthily slip into your business’s foundations, eroding the essence of your operations. It’s not just about the bottom line, though profits will undeniably take a hit. The ripples of low productivity extend to employee well-being and retention. Chronic overworking without achieving the desired outcomes can lead to employee burnout, further exacerbating the crisis. When employees feel their efforts aren’t resulting in meaningful progress, it creates a disconnect that drives them to seek fulfillment elsewhere.

Addressing the Productivity Gap

Addressing this productivity gap often starts with investing in two vital areas: comprehensive training and equipping your teams with the right tools. Training is paramount. It sharpens the workforce’s skills, aligning their abilities with the company’s needs. It’s not just about hard skills; soft skills like communication, teamwork, and time management are equally essential.

Moreover, the right tools in your arsenal can significantly streamline operations, saving time and resources. This could range from project management software and CRM systems to cutting-edge AI and automation tools. However, simply having the tools isn’t enough. It’s about leveraging them effectively and ensuring every team member knows how to use them fully.

In my book, “Your Business is a Leaky Bucket,” I wrote, “Even if you have the best people in the world if they don’t have the right tools and processes in place, you will have leaks.” Therefore, training and tool mastery become your business’s sturdy patches, sealing these leaks.

Transitioning to a High Productivity Environment

The transition from a low to a high-productivity environment often requires a paradigm shift in management style. Introducing a more flexible, empathetic management approach that recognizes employees as individuals can have a transformative impact. A culture that embraces autonomy encourages innovative thinking, prioritizes employees’ well-being, and fosters a conducive environment for productivity.

The Velocity story mentioned earlier brings these principles to life. They realized their struggle wasn’t due to a lack of effort or talent but a systemic issue requiring strategic changes. They invested heavily in industry-specific training, ensuring every employee had a clear understanding of their role. They introduced advanced tools, equipping their teams with everything necessary for peak performance. Moreover, they shifted towards a more participative management style, focusing on transparent communication and nurturing innovation. The turnaround was remarkable. Velocity saw a 40% increase in productivity within a year, translating into a substantial profit boost while their employee retention rate improved.

In closing, a business experiencing a productivity crisis isn’t destined to doom. With targeted training, appropriate tools, and a change in management style, you can transform this crisis into an opportunity for growth. I always say, “In every problem, there’s a hidden treasure of opportunity.”

 

About the Author: Howard M. Shore is the CEO of Activate Group, Inc., a renowned executive coach, and a leading authority on organizational productivity. His experience of over 30 years in facilitating business growth culminates in his books “The Leader Launchpad” and “Your Business is a Leaky Bucket.” He is passionate about helping businesses optimize their productivity, thereby driving success. With a belief in the transformative power of potential, Howard continually guides businesses to unearth and harness their true capabilities.

Why the Key to Employee Retention is Engagement: Unleashing the Power of People for Organizational Success

Posted on by Howard Shore

When Michigan-based manufacturer Acme Industries noticed a disturbing trend of dwindling employee morale and escalating turnover rates in 2022, they knew it was a wake-up call. The company, recognized for its innovative solutions, was suddenly grappling with a pervasive issue plaguing many organizations today: a disengaged workforce. This article explores why employee engagement is crucial for talent retention and how to create a thriving workplace environment that cultivates this engagement.

The Unseen ROI of Employee Retention

Retaining skilled employees goes beyond mere cost savings on recruitment. Experienced employees deliver superior productivity and work quality, thanks to their extensive understanding of their roles. Further, their deep-rooted knowledge about the business plays a significant role in nurturing customer relationships and driving business growth. A consistent workforce builds a culture of loyalty and commitment, fortifying the company’s stature as an employer of choice.

Essential Drivers for Retaining Talent

The crux of employee retention lies in grasping what motivates your talent pool. At the top of the list is fostering a culture of appreciation and recognition. In my book, “The Leader Launchpad,” I emphasize, “If you want to increase performance, start by increasing recognition.”

Secondly, availing growth and development opportunities is critical. In today’s dynamic business landscape, employees crave learning experiences that guarantee relevance and contribute to their career advancement.

Lastly, promoting a healthy work-life balance and a supportive work environment is vital. Employees stick around where they feel their personal lives and well-being are esteemed.

Effective Employee Retention Strategies

(1) Employee Engagement: Engaging employees is about inspiring them to align their energies with the company’s mission. Advocate open communication, solicit their thoughts, and acknowledge their input.

(2) Competitive Compensation: Ensure your pay scales and benefits package align with industry standards. Employees feel esteemed when they perceive they are justly compensated.

(3) Learning and Development Opportunities: Institute training programs and mentorship opportunities help foster careers instead of jobs. This move will enhance their skill sets and manifest your commitment to their professional progress.

(4) Promote a Positive Company Culture: Foster a workplace that respects diversity, encourages collaboration, and cherishes work-life balance.

It’s essential to remember, as I expounded in “Your Business is a Leaky Bucket,” “Processes are important, but people make the business.” Investing in employee engagement will undoubtedly reap long-term benefits.

Acme Industries embraced this philosophy. They focused on boosting employee engagement, prioritized open communication, and launched comprehensive training programs. The result was a dramatic turnaround – improved productivity, higher retention rates, and a stronger bottom line.

It’s not just about products or services; it’s about people. Organizations that understand this flourish. Implement these strategies to keep your top talent and build a high-performance culture that drives your business toward success.

 

About the Author: Howard M. Shore is the CEO of Activate Group Inc, a distinguished business performance expert, and the author of best-selling books “The Leader Launchpad” and “Your Business is a Leaky Bucket.” With his wealth of experience, Shore helps organizations unlock their potential by putting people at the heart of their strategies. His motivational and positive tone empowers leaders to transform their businesses through his innovative techniques and thought leadership.

Innovative Strategies for Middle Market B2B Companies to Disrupt Traditional Industries

Posted on by Howard Shore

Staying relevant and profitable in traditional industries can be challenging for middle-market B2B companies. However, with the right strategies, these companies can increase their market share, disrupt the industry, and ultimately become more profitable.

One example of a middle market B2B company that disrupted the industry is LaSalle Solutions, a leading provider of technology lifecycle management services. They achieved this by redefining what it meant to be a technology lifecycle management company.

One of the ways LaSalle Solutions achieved this was by focusing on innovation. They introduced new services, such as IT asset disposition, which helped their clients dispose of outdated technology in an environmentally-friendly way. They also developed a cloud-based platform allowing clients to manage their technology assets more efficiently.

LaSalle Solutions also focused on customer experience, investing heavily in customer service and support. This allowed them to differentiate themselves from competitors and gain a loyal customer base.

Another way LaSalle Solutions disrupted the industry was by embracing sustainability. They developed a program called “GreenNurture“, which helped clients reduce their carbon footprint by donating used technology to schools and non-profits.

So, how can middle-market B2B companies apply these strategies to their business? Here are some ideas:

Focus on Innovation

Look for ways to improve your services and processes by embracing new technologies and exploring new ideas. Invest in research and development to stay ahead of the curve and cater to evolving customer needs.

Prioritize Customer Experience

Invest in your customer service and support to differentiate yourself from your competitors. This will help you gain a loyal customer base and increase your market share.

Embrace Sustainability

Develop environmentally-friendly programs that help your clients reduce their carbon footprint and achieve their sustainability goals. This will not only differentiate you from your competitors but also help you connect with customers who prioritize sustainability.

In conclusion, middle-market B2B companies can disrupt traditional industries by focusing on innovation, customer experience, and sustainability. By following the example of companies like LaSalle Solutions, middle market B2B companies can increase their market share, disrupt the industry, and ultimately become more profitable.

 

About the author:  Howard M. Shore is a business growth expert who has helped numerous companies succeed in their industries. With over 30 years of experience in business growth and leadership, Howard is a sought-after speaker and advisor who has worked with companies of all sizes and industries. He is the author of the book “The Leader Launchpad: Five Steps to Fuel Your Business and Lift Your Profits.”

From EOS to the Next Level: How an Advisor Can Help CEOs and Business Owners Achieve More with Less Effort

Posted on by Howard Shore

As a CEO or business owner, you may have already implemented the Entrepreneurial Operating System (EOS) or similar approaches like Scaling Up and experienced significant progress in improving your leadership operating systems, meetings, metrics, and priorities. However, there’s always a next level, and you may wonder if there’s a better, faster, and more comprehensive approach to take your business to the next level of excellence.

At Activate Group, we believe that evolving as leaders, teams, and businesses is crucial to success. Growth is like software versions, and there’s always a better version that can produce more output with the same effort. EOS is a great starting point for smaller companies, but you need a more comprehensive approach to scaling as your business grows and becomes more complex.

You likely need a different approach to take your business to the next level. Thanks to Marshal Goldsmith for pointing out that what got us here won’t get us there. We must go beyond EOS execution systems and look at the broader business ecosystem. We must advance soft systems, such as culture, team cohesiveness, and human capital management. And hard systems such as strategy and cash. We believe leaders need to shape and evolve their business ecosystem to grow with the company.

A challenge for successful CEOs is that they usually perform well in two of the six systems: strategy, execution, cash, culture, human capital management, and team cohesiveness. They must work on the other four systems to achieve significant growth and profits. Unfortunately, overconfidence in themselves and their teams can cause them to miss this critical development aspect.

Many people fail to get results with advisors because they don’t invest in the right type of advisor. There are coaches, consultants, and trainers, each with unique strengths and approaches. To succeed we must combine all three aspects into a customized formula focused on outcomes instead of processes. This comprehensive approach helps identify and address the gaps in your business ecosystem and help you achieve your goals with less effort.

Choosing the right advisor can be challenging, especially with so many options. Referrals are an excellent starting point, but your advisor may not be the right fit for you. You need to tailor the approach to your specific needs and goals, ensuring you receive the support and guidance needed to succeed.

It is important to focus on the desired outcomes and not just the process. Often, we confuse activity with productivity. I see many leadership teams following the selected approaches and experiencing less than desired results. And many coaches and consultants focus on the mechanics of the process and are blind to the lack of outcomes. The right advisor will help you see your blind spots and challenge you to address them.

A great example was our helping a leadership team see that there was an opportunity to improve their business model through pricing. After some resistance, the CEO saw an opportunity to change his pricing structure. They have a recurring customer model that increases average monthly recurring revenue by 20%, ultimately improving his business valuation by approximately $40M.

In conclusion, while EOS and similar approaches can be a great starting point for smaller companies, successful CEOs and business owners must look beyond basic execution systems to take their businesses to the next level of excellence. At Activate Group, we provide a comprehensive approach beyond EOS to examine all aspects of your business ecosystem. Contact us today to learn how we can help you achieve your goals with less effort and drive significant growth and profits.

 

About the author: Howard M. Shore is a business growth expert who has helped numerous companies succeed in their industries. With over 30 years of experience in business growth and leadership, Howard is a sought-after speaker and advisor who has worked with companies of all sizes and industries. He is the author of the book “The Leader Launchpad: Five Steps to Fuel Your Business and Lift Your Profits.”

Coaching vs. Consulting: Which One Do You Need and How to Choose the Right Advisor

Posted on by Howard Shore

Are you looking for guidance to improve your business? There are two main approaches to consider: coaching and consulting. While both aim to help individuals or organizations achieve their goals, their methods and outcomes differ. Understanding the differences and choosing the right advisor can significantly impact your success.

Coaching empowers individuals and leadership teams to discover solutions to challenges and develop their potential. Coaches are trained to listen actively, ask powerful questions, and provide constructive feedback. They encourage self-reflection, self-awareness, and both personal and team growth. Coaches often work one-on-one with clients but can also facilitate group coaching sessions.

For example, a business owner who wants to improve their leadership skills may hire a coach specializing in leadership development. The coach would work with the client to identify their strengths and weaknesses, set goals, and create an action plan. The coach would then support the client in implementing the plan, providing guidance and accountability along the way.

Consulting, on the other hand, is more directive and focused on providing expert advice and solutions. Consultants are typically subject matter experts with specialized knowledge and skills. They analyze problems, identify opportunities, and make recommendations based on their expertise. Consultants often work with teams or entire organizations, and their work may result in tangible deliverables such as reports or action plans.

For example, a company that wants to implement a new technology system may hire a consultant who specializes in that area. The consultant would analyze the company’s needs and capabilities, evaluate options, and recommend a specific solution. The consultant may also support implementing the new system and training employees.

So, how do you know which approach is right for you? Coaching may be the way to go if you need someone to help you develop your skills, overcome challenges, or achieve personal growth. Consulting may be the better option if you need expert advice, specialized knowledge, or a specific solution to a problem.

Once you have determined which approach you need, and the answer may very well need to be a hybrid, the next step is to choose the right advisor. Here are some tips to help you find the right fit:

Expertise

Look for an advisor with expertise in your area of focus. An advisor specializing in your field or industry will better understand your challenges and goals.

Credentials and Experience

Check their credentials and experience. Look for advisors who are certified and have a track record of success.

Style and Approach

Schedule a consultation. Talk to the advisor and understand their advising style and approach. Make sure you feel comfortable with them and that they fit your personality and goals well.

References

Ask for references. Talk to other clients the advisor has worked with to get an idea of their experience and results.

In conclusion, coaching and consulting are both valuable approaches to improving your business. Understanding the differences and choosing the right advisor can make a significant impact on your success. By following these tips, you can find an advisor who will help you achieve your goals and reach your full potential.

 

About the author:  Howard M. Shore is a business growth expert who has helped numerous companies succeed in their industries. With over 30 years of experience in business growth and leadership, Howard is a sought-after speaker and advisor who has worked with companies of all sizes and industries. He is the author of the book “The Leader Launchpad: Five Steps to Fuel Your Business and Lift Your Profits.”

The Power of Networking: How Building and Nurturing Connections Can Skyrocket Your Success

Posted on by Howard Shore

In today’s fast-paced and interconnected world, networking is crucial for career development, business growth, and personal fulfillment. And, likely, you are not doing enough of it. It is no longer enough to rely solely on our knowledge, expertise, or resources. We must expand our horizons, learn from others, and tap into diverse ideas and perspectives. Networking is an essential way to do this. Building and nurturing a network is not only a nice-to-have but a must-have skill that can significantly impact personal and professional growth. I have experienced this firsthand as a successful CEO and advisor to CEOs. My ability to build networks and maintain relationships has been a key factor to success, and I encourage everyone to do the same.

Networking is not just about meeting new people; it’s about building long-term relationships and creating a community of like-minded individuals. A robust network can help us in countless ways, from finding new job opportunities to getting feedback on our ideas, learning new skills, and expanding our knowledge. It can also provide emotional support, boost our confidence, and help us navigate challenging situations.

Staying Relevant and Informed

One of the key benefits of networking is that it can help us stay relevant and informed in our industry or field. Connecting with peers, thought leaders and experts lets us stay up-to-date on the latest trends, news, and insights. We can also learn from others’ experiences and avoid making the same mistakes they did. This can be invaluable in today’s fast-changing and competitive business environment. And having too narrow a network can have severe consequences.

New Ideas and Perspectives

Another benefit of networking is that it provides new ideas and perspectives. By connecting with people from different backgrounds and industries, you can gain new insights and fresh perspectives to help you make better decisions. I found that some of the best ideas come from people without experience in my industry or with my company. I often say that our ego is not our amigo and that we should be seeking as many ideas different from our own as possible.

Build Your Brand and Reputation

Networking can also help you establish your reputation and build your brand. Building relationships with people who respect and trust you can establish yourself as a thought leader in your industry. This can lead to more opportunities and help you stand out. I am known for generously adding value to everyone I meet and am connecting with people daily. When introducing someone, I often hear, “If Howard says we should meet, I need to make time.” And, I find it much easier than colleagues to get key people to take my call.

Leaders with strong networks are more apt to be more effective, produce better results, and get things done faster. Networking can also help us expand our reach and influence. By connecting with a diverse group of people, we can increase our visibility, credibility, and authority. This can be especially beneficial for entrepreneurs, executives, and salespeople who must build a strong brand and reputation. A strong network can also provide new clients, customers, and partners access.

Be a Better Leader and Good Steward of Your Network

Another critical benefit of networking is that it can help us develop interpersonal and communication skills. By engaging in conversations, asking questions, and actively listening, we can improve our ability to connect with others, build rapport, and establish trust. These skills are essential for any leadership role, sales position, or collaborative endeavor.

Finally, networking can be a source of personal fulfillment and happiness. Building meaningful relationships with others can create a sense of community and belonging. We can also help others achieve their goals, which can be incredibly rewarding.

In conclusion, building and nurturing a network is an essential skill everyone should develop. It can help us achieve our goals, expand our knowledge, and create meaningful relationships. Networking is not just about meeting new people; it’s about building a community of like-minded individuals who can support and inspire us. Investing in our network can improve our career prospects, business outcomes, and personal fulfillment.

 

Howard M. Shore is an expert on building and nurturing networks. He has been advising CEOs and their teams for over 20 years and has helped numerous organizations achieve their goals through networking. Howard is the author of “The Leader Launchpad: Five Steps to Fuel Your Business and Lift Your Profits,” a book that provides practical strategies for building a successful business.

Disrupting Traditional Industries: Strategies to Increase Market Share and Profitability

Posted on by Howard Shore

In the fast-paced business world, staying relevant and profitable in traditional industries can be daunting. However, it is not impossible. With the right strategies, any business can increase its market share, disrupt the industry, and ultimately become more profitable. This article will explore ways to change your business in traditional industries and make it stand out in the market.

Let’s take the example of WhiteWave Foods. This company started as a small organic farm in Boulder, Colorado, and grew into a leading food and beverage company with a market capitalization of over $10 billion. WhiteWave Foods disrupted the industry by redefining what it meant to be a food and beverage company.

With an increasing number of people becoming health-conscious, WhiteWave Foods recognized the need for plant-based alternatives that could replace dairy products. One of the ways WhiteWave Foods achieved this was by focusing on plant-based dairy alternatives. They introduced their signature almond milk, which quickly became popular among consumers. This move not only helped WhiteWave Foods gain market share but also disrupted the dairy industry.

Another way WhiteWave Foods disrupted the industry was by embracing sustainability. They became one of the first food and beverage companies to publicly commit to sustainability goals, including reducing greenhouse gas emissions, water usage, and waste. This helped them connect with consumers who prioritize environmentally-friendly products and gain a competitive edge in the market.

WhiteWave Foods also focused on innovation, constantly exploring new ways to improve its products and processes. They invested in research and development and introduced new products such as non-dairy yogurts, plant-based creamers, and coffee creamers. This allowed them to stay ahead of the curve and cater to evolving consumer preferences.

So, how can you apply these strategies to your business? Here are some ideas:

Focus on Innovation

Embrace new technologies and explore new ways to improve your products or services. Look for ways to add value to your customer’s lives and make their experience more enjoyable.

Embrace Sustainability

Become more environmentally friendly by reducing waste, using sustainable materials, and investing in renewable energy. Consumers are increasingly aware of the impact of their purchases on the environment, and are more likely to support companies that prioritize sustainability.

Offer Alternatives

With an increasing number of people looking for options and choice, consider offering alternatives to your products. This could open up new markets and help you gain market share.

Collaborate with Other Companies

Look for opportunities to collaborate with companies in your industry or related industries. This could lead to new ideas, products, and services you wouldn’t have thought of on your own.

In conclusion, changing your business in traditional industries can be challenging, but it is not impossible. By focusing on innovation, embracing sustainability, offering alternatives, and collaborating with other companies, you can disrupt the industry, increase your market share, and ultimately become more profitable.

 

About the author: Howard M. Shore is a business growth expert who has helped numerous companies succeed in their industries. With over 30 years of experience in business growth and leadership, Howard is a sought-after speaker and advisor who has worked with companies of all sizes and industries. He is the author of the book “The Leader Launchpad: Five Steps to Fuel Your Business and Lift Your Profits.”

From Surviving to Thriving: How to Adopt a Growth-Oriented Mindset During Downturns

Posted on by Howard Shore

In times of economic downturns, many companies make the mistake of focusing solely on cutting costs. While this may provide short-term relief, it often comes at the expense of long-term growth. Adopting a growth-oriented mindset is crucial to thriving in today’s competitive marketplace, even during difficult times. In this article, we’ll discuss steps companies can take to shift from a cost-oriented approach to a growth-oriented one, using a real company example to illustrate our points.

First, it’s important to recognize that cutting costs alone is not a sustainable solution. In fact, it can even harm a company’s future prospects. For example, let’s look at the case of Kodak. When digital photography emerged as a major threat to its traditional film-based business, Kodak responded by cutting costs and reducing investments in R&D. This strategy provided short-term relief but ultimately proved disastrous. Kodak failed to adapt to the changing market, and the company eventually filed for bankruptcy in 2012.

Instead of focusing on cost-cutting, companies should adopt a growth-oriented mindset that prioritizes innovation and investment in the future. Here are some steps to help make this shift:

Reframe the Conversation

One of the first steps in becoming growth-oriented is to reframe the conversation within the company. This means moving away from discussions solely focused on cutting costs and instead emphasizing growth opportunities. This can be done by setting new goals and KPIs focused on innovation and growth rather than just cost-cutting.

For example, let’s look at the case of Amazon. In 2001, the company faced a major challenge when the dot-com bubble burst. Many companies were cutting costs, but Amazon took a different approach. Instead of focusing solely on reducing expenses, the company set a goal to achieve profitability by Q4 of 2001. This goal helped shift the conversation within the company and encouraged employees to think creatively about achieving it. Amazon ultimately succeeded in reaching this goal, setting the stage for the company’s future growth.

Invest in R&D

Another important step in becoming growth-oriented is to invest in R&D. This means dedicating resources to developing new products and services that can help the company stay ahead of the competition. While R&D can be expensive in the short term, it’s critical for long-term growth.

For example, let’s look at the case of Apple. In the early 2000s, the company faced a challenging market, with declining sales of its core products. Rather than cutting costs, Apple invested heavily in R&D, developing new products like the iPod and the iPhone. These products not only helped to turn the company around, but they also set the stage for Apple’s continued success in the years to come.

Focus on Customer Needs

A growth-oriented mindset also means focusing on customer needs. This means developing products and services that solve real customer problems rather than just trying to cut costs or maximize profits.

For example, let’s look at the case of Airbnb. When the company first started, it faced significant challenges in convincing people to rent out their homes to strangers. Rather than giving up, Airbnb focused on understanding the needs of its customers and developing solutions that addressed their concerns. This included developing a robust verification process to ensure the safety of hosts and guests, as well as building a community of users who could vouch for the quality of the service. This customer-centric approach helped Airbnb to overcome its early challenges and paved the way for its continued growth.

Embrace Risk-Taking

Finally, a growth-oriented mindset means embracing risk-taking. This means being willing to take bold steps to pursue growth, even if it means taking on some degree of risk.

For example, let’s look at the case of the clothing retailer Zara. In the early 2000s, the company faced stiff competition from other fast-fashion retailers. Rather than focusing on cost-cutting, Zara took a bold step and invested heavily in its supply chain and logistics. This allowed the company to dramatically reduce its lead times, meaning that it could bring new designs to market much faster than its competitors. This focus on speed and innovation helped Zara to become one of the world’s most successful clothing retailers.

In conclusion, while it can be tempting for companies to adopt a cost-oriented approach during economic downturns, it’s important to remember that this approach can ultimately harm a company’s long-term growth prospects. Instead, companies should adopt a growth-oriented mindset that prioritizes innovation, investment in R&D, customer needs, and risk-taking. By doing so, they can position themselves for success both during difficult times and in the future.

As Howard M. Shore said in his book “The Leader Launchpad,” “Leaders who understand the importance of growth over cost-cutting are the ones who will thrive in today’s rapidly changing business environment.” So let’s embrace growth-oriented thinking and help our companies succeed, even during the toughest times.

 

About Howard M. Shore: Howard M. Shore is a growth-oriented leader passionate about helping companies achieve long-term success. With over 30 years of experience in business leadership and entrepreneurship, Howard is a trusted advisor to CEOs and business leaders worldwide. He is the founder of Activate Group Inc., a consultancy that helps businesses across a range of industries to adopt growth-oriented strategies. Howard is also the author of two books, “The Leader Launchpad” and “Your Business is a Leaky Bucket,” both focused on helping leaders drive growth and innovation within their organizations.

5 Highly Practical Strategies for Leaders to Manage Time and Achieve Better Work-Life Balance

Posted on by Howard Shore

Are you a leader struggling to balance your work and personal life? Do you often feel overwhelmed by your workload and find it challenging to prioritize tasks? As I stated in my best-selling book The Leader Launchpad, “Your calendar reflects your priorities, and your priorities reflect your values.” Therefore, managing your time effectively is crucial for achieving a healthy work-life balance. This article will discuss five highly practical strategies for leaders to manage their time effectively and prioritize tasks to achieve a better work-life balance.

(1) Learn to Say “No” – It’s okay to decline requests that do not align with your priorities. Saying “no” is not a sign of weakness. It is a demonstration of your ability to prioritize your time effectively. Real-life example: Sheryl Sandberg, COO of Facebook, turned down a board seat at Disney, stating that it was not aligned with her priorities.

(2) Use Time-Blocking – Block out specific times on your calendar for tasks that require your undivided attention. This strategy helps you to avoid distractions and stay focused on the task at hand. Real-life example: Elon Musk, CEO of Tesla and SpaceX, blocks out five-minute intervals on his calendar to manage his time more efficiently.

(3) Delegate Tasks – As a leader, delegating tasks to team members is essential to ensure that everyone is working towards a common goal. Delegating tasks also frees up time for you to focus on higher-priority tasks. Real-life example: Jeff Bezos, CEO of Amazon, delegates tasks to his executive team to focus on strategic initiatives.

(4) Use the Two-Minute Rule – Do it immediately if a task can be completed in two minutes or less. This rule helps you to avoid procrastination and ensures that small tasks don’t pile up, leading to more significant problems. Real-life example: Barack Obama, former President of the United States, used the two-minute rule to manage his time effectively.

(5) Take Time for Yourself – It’s crucial to take breaks and spend time on activities that rejuvenate you. Taking time for yourself helps you to avoid burnout and enhances your productivity. Real-life example: Bill Gates, co-founder of Microsoft, takes regular “Think Weeks,” where he disconnects from technology and spends time reading and reflecting.

In conclusion, effective time management is essential for leaders to achieve a better work-life balance. By learning to say “no,” using time-blocking, delegating tasks, using the two-minute rule, and taking time for yourself, leaders can prioritize their time and achieve their goals while maintaining a healthy work-life balance.

Call to Action: As a leader, it’s important to prioritize your time to achieve a better work-life balance. Which of these five strategies will you implement first? Share your thoughts in the comments below.

 

About the author: Howard M. Shore is the founder and CEO of Activate Group, Inc. Howard has over 30 years of experience in the business world and has worked with numerous Fortune 500 companies, helping them to achieve their goals through effective leadership and strategic planning. He is the author of “The Leader Launchpad” and “Your Business is a Leaky Bucket.”

Leadership Lessons: Why Getting Rid of Toxic High Performers is Necessary for a Positive Workplace Culture

Posted on by Howard Shore

As leaders, one of our most important responsibilities is cultivating a healthy and positive workplace culture. But what happens when a high-performing employee exhibits toxic behavior that undermines that culture? It can be a difficult decision, but we must be willing to take action, even if that means letting go of a high-performing toxic employee.

The consequences of failing to address toxic behavior in the workplace can be severe. A prime example is Uber, where former engineer Susan Fowler’s 2017 blog post about the company’s toxic culture sparked an internal investigation that uncovered numerous allegations of sexual harassment and workplace misconduct. The investigation resulted in the termination of over 20 employees, including some of Uber’s top executives. Among those terminated was Uber’s founder and CEO, Travis Kalanick, who had ignored previous complaints about the toxic culture and even intervened to keep a high-performing executive accused of sexual harassment.

Kalanick’s decision to keep a toxic employee had severe consequences for Uber. The company’s reputation suffered, and it faced multiple lawsuits and investigations. Uber’s valuation decreased by over $20 billion, losing significant market share to competitors like Lyft.

The lesson here is clear: as leaders, we must prioritize the well-being of our team members and company culture over the short-term benefits of keeping a toxic performer. It can be challenging to let go of a high-performing employee, but in the long run, it’s the right decision for everyone involved.

So, how can leaders effectively address toxic behavior in the workplace? Here are some practical steps to consider:

Set Clear Expectations

From the moment a new employee joins your team, it’s essential to set clear expectations about workplace behavior. Be explicit about what is and isn’t acceptable, and reinforce those expectations regularly. This clarity helps prevent misunderstandings and gives employees a clear framework for their behavior.

Provide Coaching and Feedback

Toxic behavior isn’t always intentional. Sometimes, employees may not realize the impact of their actions on their colleagues or the workplace as a whole. Regular coaching and feedback can help employees understand how their behavior affects others and allow them to make changes.

Consider Reassignment

 Reassignment allows employees to start fresh and demonstrate their commitment to positive workplace behavior. In some cases, it may be possible to address toxic behavior by reassigning the employee to a different team or role. This approach can be particularly effective if the employee’s skills and experience are valuable to the organization but their behavior is problematic.

Don’t Hesitate to Terminate

 If all other options have been exhausted, it may be time to terminate the employee’s employment. While this can be difficult, it’s crucial to remember that toxic behavior can have long-lasting negative consequences for the workplace. As leaders, we are responsible for protecting our team members’ well-being and maintaining a positive workplace culture.

It’s worth noting that the decision to terminate an employee should never be made lightly. In addition to considering the potential impact on the workplace, it’s important to follow proper HR procedures and seek legal advice if necessary.

In conclusion, toxic behavior in the workplace is a serious issue that leaders must address promptly and decisively. Even high-performing employees can exhibit toxic behavior, and failing to take action can have severe consequences for the workplace culture and the organization as a whole. By setting clear expectations, providing coaching and feedback, considering reassignment, and, if necessary, terminating employment, leaders can protect their team members and create a healthy and positive workplace culture.

 Howard M. Shore is an accomplished author and highly successful serial entrepreneur with a proven track record of creating over $1 billion in value throughout his career. As the CEO of Activate Group Inc., Howard specializes in helping CEOs who are serious about scaling their businesses and want to ensure they get it right the first time. With his wealth of experience and expertise, he is uniquely qualified to guide CEOs through the complex scaling process, from crafting a growth strategy to optimizing their operations and building high-performing teams. Whether you’re a startup founder or a seasoned executive, Howard can provide the guidance and support you need to take your business to the next level.

Three Things To Expect From A Business Coach

Posted on by Howard Shore

As a leader and entrepreneur, I always knew I had more to learn. I always seek ways to accelerate and raise the bar to achieve success. A key to getting maximum results from your advisors is to have a vivid picture of the outcomes you want to change. This allows you to understand the type of advisor required. When it comes to coaching, there are so many different types of coaches: behavioral, accountability, productivity, business, career, life, and other specialty coaching (e.g., communication, sales, speaking, leadership, etiquette, and so on).

Please beware of the term executive coach because it is broad and can mean too many things. To get maximum results, you need to hire a coach that is an expert in the area required. The best coaches focus on one or two types of coaching, and none excel in helping you in all areas. I have focused primarily on behavioral and business coaching, the two areas in which I excel.

I am often approached by people that want to achieve better results and are uncertain whether business coaching is right for them. A business coach brings three things to you and your organization:

 

1. REPEATABLE GROWTH SYSTEM

Your coach must bring a structured and repeatable growth system. This is not a system for every facet of your business. It is a proven leadership system that facilitates working “on” the business rather than in it. It is not a system for every function. Your functions (e.g., sales, marketing, operations) require knowledge from an expert in those functions and how to address those issues in your industry.

Don’t assume all systems are the same. Our Business Acceleration System® is a repeatable framework designed to simplify the ease, speed, and confidence you have in growing your business. Driven by the CEO and delivered by your team, we help the team learn how to master and integrate six areas:  cash, team cohesion, culture, execution, human capital management, and strategy. Most systems are deep in one or two of these areas.

 

2. SYSTEM EXPERT

You need a coach who is an expert in the repeatable process and ensures the team has clarity of role and position while keeping it highly cohesive and focused on the team result. Often you presume someone is expert because they have received a certification. Don’t allow certification to fool you. Certification indicates you have learned and shown proficiency in understanding the methodology. This does not mean they have put in 10,000 hours to master implementing the methods. Reading about and applying methods are both essential to mastery.

It is best if your coach has proven successful in many industries and companies. Otherwise, your company is a test bunny. It takes most coaches three years (or longer) to master a methodology. After being a coach for approximately 20 years, I can tell you my work is far better when compared with my first three years.

 

3. A PLATFORM FOR ACCOUNTABILITY

A software platform that creates daily behavioral habits leading to more clarity and alignment and a higher level of accountability. This is separate and distinct from your accounting, operating, and marketing software. As we have learned, no one software addresses all our needs. You must have the right platform that keeps the leadership focused “on” the business.

 

In addition to evaluating your coach’s ability to deliver the system and platform, I recommend that you evaluate a coach for culture fit, business acumen, and style. A great coach in a wrong culture leads to problems. As for business acumen, there are a lot of people that make good executive coaches but lack business acumen. Don’t confuse business acumen with industry experience. And it would help if you had a coach whose behavior compliments the team. Too often, leaders hire a coach that is most like them. While this may feel comfortable, it may not be what you need.

 

Howard M. Shore, Founder and CEO of Activate Group Inc. is a bestselling author, serial entrepreneur and business coach specializing in liberating leadership teams from the barriers holding them back personally and professionally. Howard has helped create over $1 Billion of value and authored two best-selling books, The Leader Launchpad and Your Business is a Leaky Bucket. 

Meeting Length vs Effectiveness: Effective Meetings Require Time

Posted on by Howard Shore

Meeting Length vs Effectiveness

Meeting length vs Effectiveness has a huge impact on how you should engage within your organization. Do you find that your organization faces the same problems and challenges year after year, with no resolution? Do you discuss the same issues concerns, people, and customers month after month? Do you find that right when you are getting to the heart of the matter in the middle of an important debate or topic, your meeting is over and you have to postpone for a later date? Do you create goals and plans that do not come to fruition?

These are typical results when you do not spend enough time meeting with your leadership team.

Cons of Not Setting Aside Time for Effective Meetings

Have you considered the amount of time, productivity, and growth you have lost by not setting aside enough time to properly make decisions, to debate and resolve issues, to align priorities and to hold leaders accountable? By avoiding meetings, critical decisions do not get made or are made poorly.

Failure to debate priorities and work through issues can bring organizations to a standstill while leaders wait until the next meeting or for a final decision, allowing your competition the opportunity to thrust forward. While it is counterintuitive to most leaders, spending more time in meetings could actually double or triple company productivity.

Optimal Meeting Lengths

The key to an effective meeting is a commitment to setting aside enough time. Assuming you know how to run an effective meeting (and experience says you probably need help), the executive team should be allocating the following time blocks to work on the business, to debate issues focused on strategy, accountability, setting priorities, new opportunities, evaluating your people, challenging the business model, etc.:

Daily Meeting Length:

10-Minutes a Day for a Huddle with Your Direct Team

Weekly Meeting Length 

1 Hour per Week

Monthly Meeting Length 

1 Full Day

Quarterly Meeting Length 

2 Full Days (1 Day is Strategic)

Failure to have these meetings and to focus on the right topics robs you of significant growth and profits. Contact Activate Group Inc. for a FREE consultation or give us a call at 305-722-7213 to see how a business coach can help you run a more effective organization.

Learn more about effective meetings:

  • Effective Meetings Start On-Time
  • Effective Meetings Focus on Decisions
  • Effective Meetings Require a Purpose
  • Effective Meetings Have Conflict

Understanding the Levels of Trust

Posted on by Howard Shore

Most people consider trust as something you have or don’t have. However, it has become apparent to me that trust has various levels. Knowing which level you are at is crucial to the interactions you have with a friend, colleague, subordinate, client or prospect. In John Maxwell’s lesson on trust, he described trust as:

Trust Is An Attitude

Trust is an attitude that allows people to rely on, have confidence in, and feel sure about other people.

In a relationship, people have “free will” and use it to choose whether they will give trust to another person. As in any transaction, the person giving trust does so with the expectation of receiving a mutually desirable outcome. The challenge is that life and most exchanges are not so straightforward.

Trust in Business

Trust is a complicated beast. To give trust, a person must be willing to suffer loss in the cases where things do not go the way they hoped. As a result, trust in business is dependent on several factors:

  • A person’s past experience with you and/or your organization.
  • Experience with the matter at hand.
  • Someone’s attitudes about trusting others in general.
  • How many factors are controlled by the person/organization being trusted to deliver outcomes?
  • Perceived cost in terms of time, energy, and/or money that an investment of trust may be putting at risk.

The Different Levels of Trust

As a result of the above factors, trust has different levels. Building upon John Maxwell’s work on this subject, I believe that trust can have the following levels:

1. Contractual Trust:

Trust exists only to the extent that things are explicitly agreed upon. You only trust what people state in formal agreements.

2. Tentative Trust:

People are willing to give each other a chance; they believe that other parties are starting with good intentions. People earn trust by proving themselves. Full judgment is reserved to future behaviors. This “wait-and-see” attitude can be very limiting. Many times, the person “waiting-to-see” is subconsciously looking for things the other party does wrong rather than right. Each person has various expectations of the other but may not have specified them clearly. Failure to meet those expectations leads to a reduction or elimination of trust.

3. Cooperative Trust:

Belief in other people is not easily shaken by occasional mistakes, lapses in judgment, or errors. When such a breach occurs, a misunderstanding or miscommunication is believed to be the cause. When this level of trust pervades a partnership, each member is actively seeking ways to further understand the other and reconcile differences.

4. Unconditional Trust:

This trust exists when people rely on the word of each other without questioning it. Trust is unaffected by individual weaknesses. It exists among people when they are willing to take responsibility for their own actions and their own state, and they fully trust that others will do the same. Unquestioning faith is placed in the values, intentions, actions, and decisions of another.

Know Your Level of Trust

Knowing the trust level is crucial to understanding how to interact with others. I have found that “unconditional” and “cooperative” levels are less common than one would expect. In addition, when cooperative or unconditional trust has been reached, it is common for people to get sloppy with each other. They take the trust for granted and fail to explicitly agree upon things where appropriate. Unknowingly, people act differently from expectations causing the trust level to drop to a “tentative” or “contractual” level.

Situations Where You Lose Trust

I have found that it is best to treat every situation as if contractual trust or no trust exists. For example, let’s take the position that you get a new client and you are in the “dry cleaning business.” If you are in a position where you want to have people trust you, you have to remove opportunities to lose trust. Here are some examples where trust can be lost with a client:

  • Clothing is lost.
  • Client does not realize there is a stain on the clothing, and you are not able to remove it. The customer now believes you caused the stain.
  • Client receives clothing that is missing buttons.
  • Client delivers a piece of clothing containing a rip and does not know it is there.
  • Clothing is not cleaned or pressed well.
  • Clothing comes in with all buttons attached and leaves with one missing or ready to fall off.

As you can see there are a number of circumstances where the cleaners may be blamed for something they did not cause and could not or did not fix. A person/organization that uses the “contractual” trust would inspect clothing carefully both when it is brought in and before delivering back to the client. When taking clothing in, they can go over all of the issues with the client upfront so there is complete understanding of what it will take to return the clothing in proper condition. Prior to delivering the clothing, another careful inspection should occur, and any issues should be resolved or brought to the client’s attention prior to the client finds them for themselves. A person that assumes “unconditional” or “cooperative” trust might not be as diligent in intake and quality control and lose a client forever.

 

Maximizing Trust in Business

An executive business coach can help maximize the trust level of your business by identifying current leaks, improving organizational strategy, and increasing leadership effectiveness. Learn more about how Activate Group Inc. can help you create a thriving business atmosphere and reputation.

Please contact us at 305.722.7213 for a FREE consultation and get started right away.

Keys to Manage the Growth of Your Business

Posted on by Howard Shore

Most business owners want to manage their growth so it is profitable, cost – effective, and does not over extend their cash resources.

For many business owners, managing profitable growth remains an elusive goal. Most lack a plan, are not sure where to invest their sales and marketing dollars, or how to leverage the time and money they do have to invest towards growth.

Growth can be managed effectively and profitably if owners are willing to spend the time to create and communicate a growth plan and make informed decisions on the use of their growth funds. Owners who document and communicate their growth plans double their chances of achieving their growth objectives (SunTrust study on Growth )

“The key to profitable growth is to have clear growth strategy that the average employee understands” Edward Hess, Author of the Road to Organic Growth

A best practice research study of thousands of fast growing businesses identified six commonsense and highly effective actions you can take to actively manage your growth.

  1. Put a one-page growth plan in writing.
  2. Find, track, and develop the people who refer you business.
  3. Treat sales and marketing as an investment, not an expense.
  4. Allocate more of your time to prospecting and customer development.
  5. Calculate the payback on a new salesperson and hire one.
  6. Create sales and marketing pipeline to measure the effectiveness of your growth investment.

We have developed practical solutions to assist you in growing your revenue and profits and expanding your business, ask us how today.

Louis Partenza is a business leadership consultant and partner of Activate Group Inc, based in Miami, Florida. His firm works with companies to deliver transformational management and business coaching to their executive leadership. To learn more about business leadership coaching through AGI, please visit activategroupinc.com , contact Lou at (305) 722-7215 or email him.

Better Candidates With Better Job Descriptions

Posted on by Howard Shore

How do you know if you have the right person in the right position? How do you know if your employees and leaders are successful? How can you tell if they are achieving what you expect of them? More importantly, how do they know if they are focusing on the right activities? The truth is, unless you have defined realistic yet challenging success metrics for each position you have no better idea of your employees’ success rates than they do. This is the basis of Human Capital Management.

Creating employee success starts with the hiring process. It starts with writing the best possible job description—I call it a position profile. The difference between a standard job description and a position profile is huge.

Position Profile vs. Job Description

Typically, job descriptions are used in job posts to advertise an open position, to determine compensation, and/or to establish a basis for performance reviews. However, job descriptions are not constructed in a manner that allows for the vetting of potential candidates or the measuring of performance—a position profile does.

The position profile identifies a role in the context of the organization, and communicates the link between business strategy, internal processes and your people.

In short, a position profile:

  • Documents the expertise, skills and experience needed to perform the job
  • Communicates expectations for performance and results
  • Detailed description of the job from three key perspectives:
    • Supervisory (Strategy & Direction)
    • Employee (Role & Responsibilities)
    • Customer (Quality & Acceptance)

By clearly defining each employee’s role in the context of the organization, and providing detailed success metrics and milestones that employees and managers agree on, you will not only target the right candidates for open positions, but you will also understand your overall team performance.

To learn more about creating a performance-based talent system for your organization, download the free eBook on Human Capital Management from our homepage.

Howard Shore is a human capital management expert and sought-after business coach based in Miami, Florida. His firm works with companies to deliver transformational management and business coaching to their executive leadership. To learn more about human capital management through AGI, please contact Howard at 305.722.7213.

The Recruiting Mistake Made by 99% of Companies

Posted on by Howard Shore

Recruiting is an art that few have mastered. At AGI, we work with many companies to create systems for Human Capital Management—for each company a customized strategic system for managing employees through every stage of their employment, from recruiting to retention. When we evaluate a company’s employee processes, one of the first things we look at is recruitment.

Recruiting “A” players is the goal of most HR professionals, but recruitment is one of the areas where many miss the boat completely. That’s because 99 percent of companies start the recruitment process with the wrong tool: the resume.

Starting the candidate evaluation process by reviewing resumes is one of the biggest mistakes you can makes. Here’s why:

  1. Resumes aren’t accurate. Let’s face it, the resume is the most overinflated self-promotion tool invented. Most resumes are embellished heavily and some are flat-out inaccurate.
  2. Resumes don’t reveal personality. Resumes are, at best, clinical lists of accomplishments and experiences. They tell you almost nothing about a person’s attitudes or working style.
  3. Resumes encourage bias. Formatting, language, word choice, past employers, schools—whatever. All of these things can trigger an irrational “like” or “dislike” of a candidate that could very well be the “A” player you are looking for.

Use Talent Assessment Tools

After posting an open position, the next step of the recruitment process should be assessment testing. Candidate assessment tool like Topgrading provide revealing and unbiased information about a candidate’s natural abilities and inherent skills—these are the most important qualifiers for the successful matching of candidates to jobs.

A resume should be used only as a guide for interviews and a tool for sharing potential candidates with the hiring manager and other decision-makers. Using resumes as the first step in qualifying candidates will definitely make you pass over “A” players.

Howard Shore is a human capital management expert who works with companies that need leadership development and strategic business coaching. Based in Miami, Florida, Howard’s firm, Activate Group, Inc. provides leadership and management coaching to businesses across the country. To learn more about human capital management through AGI, please contact Howard at 305.722.7213.

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