The How and Why of a Great Business Plan

by Howard Shore, Date: Jan 31, 2022

The How and Why of a Great Business Plan
Too many young companies are too eager to dive in head first, without first considering where they are going and what they hope to accomplish. While enthusiasm is certainly an asset, there is also something to be said about the importance of planning and having an organized set of goals you are striving for. Business plans are the foundational tool that allows emerging businesses, or established businesses thinking of taking a new direction, to get a grip on their company’s trajectory and build a clear understanding of the steps they need to follow to reach their goals.

Why a business plan?

Business plans come with a wide range of different benefits that will make themselves apparent in the short and long term. Before starting out, consider a few of the following, and understand how today’s planning can lead to tomorrow’s success. Some of the most important benefits business plans offer are:


As we know, sometimes putting goals into writing is the best thing we can do to gain a firmer understanding of them.

A strengthened commitment to goals

A well-made business plan will not only clarify outcomes, but increase your sense of attachment to the process.


Laying out the entire process will let you find details and potential problems that you might otherwise have missed.

A new perspective

Taking the time to really look at the strengths and weaknesses of your company will let you understand it in ways you hadn’t previously considered.


The end goal of a business plan is to create a more functional, more efficient business.

Important techniques

Building a strong business plan is a task that takes both dedication and experience, however there are a few simple tips that you can keep in mind to ensure that the process goes as smoothly as possible, and leaves you with a promising result. The first technique is to think carefully about what your company is, what unique services it offers, what kinds of customers you are catering to, and how this all plays into your future goals. It’s all about identity, and getting a clear view of where you are now is the only way to make sure you’re headed in the right direction. The second involves tying your hopes, goals, and aspirations to concrete numbers. This could mean setting specific income goals, website or social media hits, client growth, or any number of things. The key is finding ways to measure your growth, so that you can track your success month by month. And last is following through and tracking your success. Ideally, you’ll be able to boast about having met each of the goals you set, but sometimes we reach different outcomes than we expected. If you didn’t reach your numerical goal, ask yourself: what kinds of new growth did my company experience in the past months? This is the perfect time to set new goals, and find better ways to tweak your business plan or even consider a business coach!