One of the hardest decisions for a CEO, owner, or other senior executive is whether to retain outside assistance with matters that will help strengthen themselves and their business. There are different types of advisors that can assist you. Do not assume they are all pretty much the same thing! There are similarities among the choices, but don’t be fooled. There are big differences between coaching and consulting and between business and executive coaching. It is important that you choose the right type of advisor for your situation.
I created the following table to help you understand the difference between a business coach and business consultant:
|Works with more than one person, often in a department, function, or team.||Work on a one-to-one basis or with a team.|
|Is an “expert” who is hired to solve a specific problem. They fill a void in technical expertise in terms of knowledge, process, and experience your internal team does not possess.||The Coach is an “enabler” who provides process that helps empower and hold you accountable to solve problems and cause more ideal outcomes.|
|Structures projects for specific deliverables or results. They may work directly with your internal team, but it is the consultant who is accountable and responsible for the outcomes.||You solve your own problems using a process or framework provided by the Coach. The Coach helps challenge you to think and act in new ways, to find your blind spots. You are accountable and responsible for the outcomes.|
|Closes the gap for your team’s weaknesses.||Builds on and unlocks the team and individual strengths.|
|If behavior change is needed, consultant generally does not get involved in it.||A primary focus on individual and interpersonal dynamics designed to cause behavior change.|
|Gathers data and reports on what needs to be done.||You gather the data and reports, and Coach facilitates the meetings and process.|
|Time-limited; generally short-term and project-oriented results.||Occurs over a period that many times involves renewable contracts; focused on long-term results.|
|Transactional||Self-discovery leads to behavioral and mind shifts and can be transformational.|
|Requires limited commitment from you to implement.||Maximizes your commitment to implement solutions.|
Coaching is a personal thing. The fact that you are here and that you’ve read this far tells me that you want and/or need a Coach. However, finding the right Coach isn’t easy. That is why I am offering a FREE, no-obligation consultation to see if we’re a good match. There is no hard sell. This is my gift to you. If you feel we’re a good match, we can discuss working together. If not, I will leave you with enough value that it will be more than worth your time. That is my promise.