You Should Be Able to Attract Technology Talent

One of my clients recently wrote an article that was picked up by the Miami Herald. To avoid bad links, with David’s position, I will republish his article as he wrote it, below. His article runs contrary to some of the things typically heard from CEOs inSouth Florida. David Clarke, CEO of BGT Partners, has built a fast-growing company in the digital space and has a team of top technology talent approaching 200 in number. Many believe thatSouth Florida does not have the caliber of talent David has amassed over the last five years. His team is strong enough to service a number of Fortune 100 companies and primarily services companies with very large investments in the Web.

Many of us have learned that you create your own reality. If your pre-conceived belief is that the talent your firm needs does not exist or won’t come toSouth Florida, then you will not try hard enough to find and attract them. Activate Group has been amassing data that proves what successful companies believe; it is hard work to find the right people, but its work worth doing.

The strong CEOs determine exactly what they need and will not compromise. They create a culture and incentives to attract the team they want, and they invest in helping their people to be the best. David has built a team of young talent and has been developing programs (including hiring us for leadership development and coaching) to help his people reach their potential.

The following is the article that was published in the Business Monday section of the Miami Herald in the on 10/10/2012. I find that the points David made could be applied to any technology company in our region. Enjoy!


I thought I would I wouldn’t have said this five years ago, but now in 2012, I’m happy to state that there’s no better place to have a wonderful life and rewarding digital career than South Florida. With exciting work, multicultural digital experts and the ability to live in paradise, South Florida stands out. Our digital community is extremely active, and the real challenge is finding more talent to fill the myriad of open positions.

Think we’re not the next digital hub? Here are nine reasons why South Florida is the best place to work in the country for digital professionals:

1. Better quality of life: As the digital industry ages, our needs change. Having a family and raising kids in Silicon Valley orNew York City is an exercise in compromise and penny-pinching. Why face such challenges when South Florida’s unparalleled quality of work and life is an option?

2. Digital job variety: A smorgasbord, if you will. From one of the country’s fastest-growing mobile companies, 3Cinteractive, to the world’s hottest fitness company, Zumba, to the global cruise leader, Carnival Cruise Lines, hundreds of digital jobs are available.

3. Enjoy the wide open space: Tired of cramped quarters? By relocating toSouth Florida, you’re almost guaranteed more square footage and an upgraded work space.

4. Work hard and play hard: This lofty goal is achievable inSouth Florida. In fact, studies have shown that if you’re happy outside of work you’ll probably enjoy your working hours even more.

5. Career growth: Companies are looking for both junior- and senior-level talent, so opportunities abound. If you’re willing to put the time in, you can rise up the ranks.

6. Sophisticated challenges: South Florida is home to industry leaders who are extremely active in the digital realm, and their award-winning work is done by locally based agencies.

7. Multicultural and international character: Miami is the “Gateway to Latin America” and South Florida houses many headquarters for theSoutheastern U.S. This means most of the digital jobs will be national and international in scope. Additionally, working with multicultural teams adds a unique global perspective that enhances effectiveness.

8. Livable cities: South Florida’s cities are some of the most livable in the world with beautiful weather, stunning beaches and thriving urban cores. Miami was named a Top 10 Best Place to Live and Fort Lauderdale is increasingly becoming attractive to young professionals.

9. Happy @work: South Florida professionals are happy people. In fact, Miami was recently rated the #1 Happiest City for Jobs, beating out the likes of New York, San Francisco and Boston as the choice place to make a career move.

The last few years have been strong for South Florida’s digital community. We saw an influx of talent from inside and outside theU.S., our national recognition as a digital hub is mounting and companies within the region are expanding their marketing budgets. This is an opportune time to make a career move, and as a New York transplant I can tell you that it’s well worth it.

Howard Shore is an executive leadership coach and founder of Activate Group Inc., based in Miami, Florida. His firm works with companies to deliver transformational management and business coaching to executive leadership. To learn more about executive leadership coaching through AGI, please contact Howard at 305.722.7213 or email him.