Have you developed your goals in a sound way? Often I find that goals are arbitrary. The reason you may be missing your goals every year is because there is little basis for how you developed those goals. Are you capturing random numbers in a spreadsheet or coming up with numbers from thin air? Are your goals really mere dreams or wishes? The only difference between real goals and dreams is an action plan! Have you thought through what it would take to achieve your annual revenue goal? Have you answered questions such as:
Goals help direct you and your team toward the right priorities. By identifying gaps between current performance and your goals, you’ll be able to focus attention toward those gaps and increase the likelihood of desired outcomes. Goals allow you to consolidate your efforts away from activities that are not going to produce the results you want.
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