Do you manage your emotions when communicating to others?

Most executives acknowledge that a person’s behavior and tone have a large impact on those people around them.  Research has shown that 8% of communication you use the other 92% is body language and tone.   For the purposes of this article, when I mention body language and tone, I am referring to a person’s emotions or emotional control. In other words the effectiveness of communications is predominately related to how you demonstrate and express your emotions in those communications.

The expression of emotion impacts organizational and leader effectiveness in the following ways:

  • Decision-making
  • Creativity
  • Turnover
  • Productivity
  • Trust
  • Teamwork
  • Loyalty
  • Respect

Over my career as a business owner, coach, and employee, I have worked with many different types of leaders. I have found that the best communicators have mastery over how they manage their display of emotion in communications. As applies to any skill or personal trait, we are not always consistent in our application, and strength can be a weakness at any given moment.  Each communication is a transaction. Some are successful transactions, and there are others for which we would love to have a “do-over”. Emotional control is a common issue I see among very smart entrepreneurs.

One emotion that I have found has the biggest negative impact on organization and leader effectiveness is anger.  A good friend once told me that when you get angry, angry gets you.  I have encountered quite a few hotheads in my career, and in the long-term they are usually the worst leaders.  Often when someone is angry they raise their voice, use obscenities, and use a negative tone.  When these circumstances occur, the typical results are employees losing respect for the leader and diminished productivity among those on the receiving end of the outburst. I have observed instances where productivity was forever retarded. In cases where I have watched leaders show anger on multiple occasions, there is high turnover, unless employees are over compensated, in essence being paid to take the abuse. If you want to achieve better decisions, more creative, lower turnover, increase employee productivity, improve trust and teamwork, build loyalty and earn respect, I recommend that you treat every interaction as a transaction and manage emotions appropriately.

Howard Shore is an executive leadership coach and founder of Activate Group Inc., based in Miami, Florida. His firm works with companies to deliver transformational management and business coaching to executive leadership. To learn more about executive leadership coaching through AGI, please visit activategroupinc.com , contact Howard at (305) 722-7216 or email him

Business Coach, Communication

About Howard M. Shore

Howard M. Shore is a Certified Gazelles Coach, Certified Public Accountant Certified Executive Coach, Certified Behavioral Analyst, Certified Values Analyst, and Certified Attributes Index Analyst. He has earned Bachelor and MBA degrees from Florida International University, and completed advanced executive programs at Harvard Law School and the University of Chicago.