Verne Harnish is the founder of two world-renowned entrepreneurship organizations, the Young Entrepreneurs’ Organization (YEO) and the Association of Collegiate Entrepreneurs (ACE). In his recent keynote address at the Fortune Growth Summit, he made mention of Bradford Smart, author of the essential business book, Top Grading. Mr. Smart was reviewing some of the differentiators of the “A Players” that he had helped select in the companies he worked with. One common denominator was that these top performers had an insatiable appetite for reading. On average, these people read 24 books per year, half of which were serious books they could take back and apply to their business and the other half were for pleasure.

The key take away here is that top performers know they need to stay current, sharp and have a lot to learn. They are aware that they need to understand what others are doing well and figure out how to apply the improvements to their own business. Those that read, participate in a lot of top seminars, or belong to organizations like Vistage realize that there is so much they do not know, and that they may be forgetting to use what they’ve already learned. By making a commitment to staying sharp and committing to life-long learning they are able to make themselves and others around them stronger.

The people who read these business books are traditionally high achievers and do not necessarily work any more or less than everyone else. They simply realize that putting aside half an hour a day to read helps make them more productive than everyone else. If you are not sure what to read, you may want to use a book summary service like 15 Minute Business Books (http://15minbb.com/index.php), where you can find the key points of the book summarized to decide whether or not the whole book is right for you.

Howard Shore is a business growth expert that works with companies and people that want to maximize their growth potential by improving strategy, enhancing their knowledge, and improving motivation. To learn more about him or his firm please contact Howard Shore at (305) 722-7213 or [email protected].

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Business Coach, Business Execution

About Howard M. Shore

Howard M. Shore is a Certified Gazelles Coach, Certified Public Accountant Certified Executive Coach, Certified Behavioral Analyst, Certified Values Analyst, and Certified Attributes Index Analyst. He has earned Bachelor and MBA degrees from Florida International University, and completed advanced executive programs at Harvard Law School and the University of Chicago.